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Americas TV - 16th edition

Americas TV - 16th edition

Market Study
Published: November 2012
Pages: For full details, please email
Research from: Ovum (was Informa Telecoms and Media)
Sector: Media & Entertainment

From: GBP 1295.00
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Growth in the Latin American TV sector shows no sign of slowing – which continues to mark it out as ‘the region to watch’ in the global television business.
Adam Thomas, Research Manager, Informa Telecoms & Media

Covering the free and pay-TV sectors across both North and South America, this new-style research report is provided in a completely new format to satisfy the changing needs of the modern TV executive and researcher.

The report analyzes the key issues emerging now and evaluates the future direction the market is taking. It includes detailed forecasts to 2017.

North America maintains its position as the world’s most lucrative TV market, while Latin American economies continue to exhibit signs of the long-term strength that is making the region’s TV market increasingly attractive. This year, for the first time, Informa’s analysis is provided in an innovative new PowerPoint-based format.

This will provide you with insights that are:

  • Much more CONCISE than in previous editions. The country profiles are now much more succinct, to-the-point and easier to navigate.

  • Better VISUALLY. The new country updates have many more graphics. The focus has shifted to analyzing the market in a more visual way – emphasizing key areas for ease of reference.

  • More FLEXIBLE – to save you time. Presented in an easy-to-use PowerPoint files that are simple to manipulate, so clients can modify them very easily to their own particular needs.

  • More OPINIONATED. Each country update has a new expanded “Informa viewpoint”. This makes it clear what Informa’s take is on each market.

  • WIDER in focus. A new section called “Next generation TV” looks beyond the traditional TV platforms (cable, satellite, IPTV, terrestrial) and analyzes new developments in areas like over-the-top video, catch-up TV and multiscreen.

  • This inventive new style of research report provides you with the insights you need to understand the dynamic Americas region. The lack of maturity in many Latin countries has long offered strong prospects for pay TV and digital growth and this potential has finally started to come to fruition – justifying the speculation of those entrants that have invested – and continue to invest – in the region’s media/telco businesses.

    Consistent growth in digital TV is anticipated throughout the forecast period, meaning the Latin American region’s digital household total is forecast to triple in size between end-2011 and 2017. Brazil and Mexico combine to account for more than half the digital subscribers.

    Countries Covered

    • Argentina
    • Honduras
    • Brazil
    • Mexico
    • Canada
    • Nicaragua
    • Chile
    • Panama
    • Colombia
    • Paraguay
    • Costa Rica
    • Peru
    • Dominican Republic
    • Puerto Rico
    • Ecuador
    • Uruguay
    • El Salvador
    • United States
    • Guatemala
    • Venezuela

    What's new

      Comprehensive forecasts to 2017 – including penetration rates for triple-play and new operator-specific forecasts and secondary set analysis

      The most up-to-date crucial information to enable you to maximize your opportunities within the region

      Expanded “Informa viewpoint” emphasizing our take on each market

      Country-by-country analysis of 20 key territories, including Brazil and Mexico.

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