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Vertical Markets

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Market Study
Published: September 2012
Pages: 57
Research from: iDate
Sector: Networks & Infrastructure

From: GBP 2917.00
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Healthcare - Government - Finance - What potential for operators?

Seen as a means for expansion, vertical markets are increasingly a target for telecom operators who are positioning themselves in new segments. Conquering these markets is an objective shared by all types of operators and is part of a worldwide movement. This study looks at three vertical sectors: heathcare, financial services and governmental services.

Key questions:


Vertical markets, a real opportunity for expansion for telecom operators?

What types of sectors will operators focus on? Which segments are the most promising?

Are approaches different between developed markets and emerging countries?

What effect will they have on operator revenue and margins?

An approach focused on the customer instead of a product?

A true strategic evolution for operators or simply "rebranding" existing services?

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