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Nokia and HTC Mobile Phone Development Trends and Challenges
Market Briefing
Published: September 2012
Pages: 9
Tables: For full details, please email deborahf@cmsinfo.com
From: GBP 375.00 Buy Now!
Research from: telecomsmarketresearch
Sector: Handsets & Devices
In the first quarter of 2012, with 94.0 million mobile phone shipments, Samsung outperformed Nokia's 84.0 million shipments to secure the dominant position in the global mobile phone market. The reasons behind the downturn of Nokia mobile phones are said to mainly due to its fairly delayed response to consumer demand and its relatively late step in the evolution of operating system, which have become causes for concern with respect to Nokia's future. This report examines the underlying causes behind the downfall of Nokia and performs a comparison between Nokia and Taiwanese leading mobile phone branded vendor HTC in various aspects while pinpointing the differences in challenges that they are, or will be, facing.
List of topics covered in this report:
Profiling the mobile phone business development of Nokia and HTC
Touching on the reasons behind the downfall of Nokia during three periods including the period for 2008-2009, 2010- 1H 2011, 2H 2011-up until the present
Performing a mobile phone revenue decline comparison of Nokia and HTC with respect to production capacity, distribution channels and marketing resources
Examining the impact of Microsoft's new operating platform in release on Nokia
Companies and organizations analyzed or mentioned in the report include: Apple, Google, HTC, LG, Microsoft, Motorola, Nokia, Qualcomm, Sony Mobile