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Samsung's Strategic Deployment of Flexible AMOLED Displays and Corresponding Key Components
Market Briefing
Published: August 2012
Pages: 9
Tables: For full details, please email deborahf@cmsinfo.com
From: GBP 375.00 Buy Now!
Research from: telecomsmarketresearch
Sector: Information & Communications Technology
Samsung kicked off AMOLED display production in 2007, becoming the world's first maker to mass produce AMOLED panels later on. Samsung first demonstrated 6.5" flexible AMOLED display prototypes at FPD International 2008 and at the end of 2011, the company announced that it would begin volume production of flexible AMOLED displays in mid 2012 or early 2013. This report profiles Samsung's advancement and deployment of flexible display technology and offers insight into Samsung's strategies to secure its competitive advantages and at the same time widen the gap with its counterparts.
Strategic deployment of flexible AMOLED panels, including PI substrate introduction, transparent electrode development, oxide TFT backplanes, and encapsulation technology as well as the use of joint investments and joint development
Establishing a flexible display industry value chain as Samsung's key strategy deployment, AMOLED technology puts Samsung at advantage in flexible display development.

