FREE BRIEFINGS:
Portio Mobile Factbook 2013
Free Telecoms Market Research Reports
Blog
Resources
Broadband & Fixed
Handsets & Devices
Information & Communications Technology
Media & Entertainment
Mobile Content & Applications
Mobile Markets
Mobile Networks
Mobile Strategies
Networks & Infrastructure
Custom Research
Contact
About
Terms & Conditions
Privacy
Follow Us!
Research shows 49m active Hi-Definition TV homes to be added globally in 2013, giving a total of 228m
Of 360 million global HDTV-ready households at end-2012, 179 million are viewing HD content
Informa study highlights sales potential for basic mobile phones
How do the PPI people get your number? A plague of unsolicited phone calls examined.
Virgin Mobile RSA blames the market...but where's the entrepreneurial flare?
Why Vodafone should not pay UK Corporation Tax; or how the Government wins either way
What happens to your credit when your SIM card is deactivated?
UK mobile consumer test: O2 worst for spam texts
Smartphone strategies: innovation v low-price. Which way to go?
Asia Pacific readies to take mobile payments mantle: USD 2 trillion of global transactions by 2017
60% of smartphones users have a weekly problem with their device: smart phone or dumb user?
Asian smartphone shipments to account for 42.3% of global market by 2016
African smartphone shipments to grow nearly 40% by end-2016
Calls from a smartphone fail four times more often than from a feature phone: EU regulators call for action...
Would M-PESA work in the UK? Vodafone v. Barclays - which one would you trust to look after your money?
Annual smartphone shipments to hit 1.095 billion in 2016; representing 50% of all shipments
Asia-Pacific will make 43.1% of all mobile phones in 2016: USA & Europe to lose out
1.67 billion mobile handsets shipped in 2012; global industry to be worth USD 241 billion by 2016
African nations to top US by mobile net additions 2011 - 2016
8.479 billion mobile phones in the world by end-2016: free download
Home >
Latin America Mobile Services Market Outlook I, 2011
Management Report
Published: May 2012
Pages: 217
Tables: For full details, please email deborahf@cmsinfo.com
From: GBP 6250.00 Buy Now!
Research from: telecomsmarketresearch
Sector: Mobile Markets
This half-year tracker covers the state of the Latin American mobile services market, examining the industry landscape, mobile technology updates, major highlights of the previous year, drivers and restraints, future trends, regulatory issues, and MVNO developments in the region. In addition, an in-depth analysis of the competitive situation including mobile operators' market shares is performed, along with detailed profiles of the key operators in the industry. The base year is 2011 with forecasts running through 2017. The market is further divided into subsegments that include prepaid, postpaid, and 2G, 3G, and 4G technologies. Detailed analyses of the markets in Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela are included.
This Frost & Sullivan research service titled Latin America Mobile Services Market Outlook I, 2011 provides market sizing and forecasts by country and technology, both in terms of lines and revenues, as well as market shares. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. It also covers the technologies of 2G, 3G, and 4G.
Market Overview
Increasing Coverage of Mobile Broadband Networks Creates a Vast Market for Providers of Mobile Services in Latin America
Investments in 3G to Revive the Mobile Services Market, which is Approaching Saturation on Voice Services
Superior coverage and quality of mobile broadband services and the deeper penetration of smart devices are compelling mobile operators in Latin America to provide value-added services. To keep pace with the demands of data traffic generated by smart devices, operators are increasing capital expenditure on 3G network expansion and bandwidth capability. Some operators in Argentina, Brazil, Chile, Colombia, and Mexico have already upgraded their networks to 3.5G, while others are conducting trials of 3.5G and 4G. With 4G speeds reaching up to 1Gbps in low mobility communication, mobile broadband is likely to substitute fixed broadband for a large percentage of the population, opening up a vast market for mobile service providers. “Investments in next-generation technologies will stoke the introduction of several attractive services and applications for end users,” says the analyst of this research.
Despite the market potential, operators are hindered by regulatory delays. Initiatives such as mobile number portability, mobile virtual network operators (MVNOs), cost-based mobile termination rates, and spectrum auctions, which could have stimulated competition and attracted entrants, are being implemented only in 2012 or later in some countries. By January 2012, mobile number portability (MNP) was fully implemented only in Brazil, Chile, Colombia, and Mexico. In Argentina, the implementation occurred in March 2012, approximately 12 years after the publication of the decree 764, which established the right for users to change operators while keeping the number. Only in Venezuela was there no clear indication of this service’s introduction. The implementation of MNP is likely to increase competition in mobile services markets and help reduce average prices.
However, even with MNP impelling operators to innovate mobile services, the lack of competition in distant geographical areas and market concentration in some countries are hampering market growth considerably. Further, operators are burdened by heavy taxes on mobile services, especially in Brazil, while operators in remote locations and small cities will find it tough to obtain return on investment (ROI) on their network installations. To survive in such difficult operating conditions, mobile operators have to launch innovative voice and data services, bundle mobile telephony with other telecommunication services, increase 3G network coverage, and improve service quality. Mobile operators are also offsetting saturation in the voice services market by channeling their investments towards novel sources of revenues, opening a new stage in the mobile market competition. “The mobile broadband service is demanding huge investments in backbone, backhaul and other network elements,” notes the analyst. “Mobile operators will need to develop plans that do not excessively affect the network usage, while addressing customers’ niche service needs.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
• Argentina
• Brazil
• Chile
• Colombia
• Mexico
• Venezuela
Technologies
The following technologies are covered in this research:
• 2G
• 3G
• 4G
Market Overview
Increasing Coverage of Mobile Broadband Networks Creates a Vast Market for Providers of Mobile Services in Latin America
Investments in 3G to Revive the Mobile Services Market, which is Approaching Saturation on Voice Services
Superior coverage and quality of mobile broadband services and the deeper penetration of smart devices are compelling mobile operators in Latin America to provide value-added services. To keep pace with the demands of data traffic generated by smart devices, operators are increasing capital expenditure on 3G network expansion and bandwidth capability. Some operators in Argentina, Brazil, Chile, Colombia, and Mexico have already upgraded their networks to 3.5G, while others are conducting trials of 3.5G and 4G. With 4G speeds reaching up to 1Gbps in low mobility communication, mobile broadband is likely to substitute fixed broadband for a large percentage of the population, opening up a vast market for mobile service providers. “Investments in next-generation technologies will stoke the introduction of several attractive services and applications for end users,” says the analyst of this research.
Despite the market potential, operators are hindered by regulatory delays. Initiatives such as mobile number portability, mobile virtual network operators (MVNOs), cost-based mobile termination rates, and spectrum auctions, which could have stimulated competition and attracted entrants, are being implemented only in 2012 or later in some countries. By January 2012, mobile number portability (MNP) was fully implemented only in Brazil, Chile, Colombia, and Mexico. In Argentina, the implementation occurred in March 2012, approximately 12 years after the publication of the decree 764, which established the right for users to change operators while keeping the number. Only in Venezuela was there no clear indication of this service’s introduction. The implementation of MNP is likely to increase competition in mobile services markets and help reduce average prices.
However, even with MNP impelling operators to innovate mobile services, the lack of competition in distant geographical areas and market concentration in some countries are hampering market growth considerably. Further, operators are burdened by heavy taxes on mobile services, especially in Brazil, while operators in remote locations and small cities will find it tough to obtain return on investment (ROI) on their network installations. To survive in such difficult operating conditions, mobile operators have to launch innovative voice and data services, bundle mobile telephony with other telecommunication services, increase 3G network coverage, and improve service quality. Mobile operators are also offsetting saturation in the voice services market by channeling their investments towards novel sources of revenues, opening a new stage in the mobile market competition. “The mobile broadband service is demanding huge investments in backbone, backhaul and other network elements,” notes the analyst. “Mobile operators will need to develop plans that do not excessively affect the network usage, while addressing customers’ niche service needs.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
• Argentina
• Brazil
• Chile
• Colombia
• Mexico
• Venezuela
Technologies
The following technologies are covered in this research:
• 2G
• 3G
• 4G