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mobileYouth: How does price impact youth loyalty?
Market Briefing
Published: July 2012
Pages: 14
Tables: For full details, please email deborahf@cmsinfo.com
From: GBP 172.00 Buy Now!
Research from: telecomsmarketresearch
Sector: Mobile Markets
Overview
In this report we look at the impact of mobile price on youth loyalty (measured as churn rates).
Mobile operators have traditionally employed 3 tactics in churn reduction:
- price discounting
- handset range
- customer service.
We review how each strategy impacts loyalty, particularly for young mobile customers.
Format
14 pages PDF. You will receive an email with a link to download the file upon purchase