Worldwide Mobile Industry Handbook 2012-2016

Serving as an invaluable guide for those in and outside the mobile space to enable better understanding of the worldwide mobile market, the third edition of this detailed and comprehensively updated handbook offers you all the essential market data required for business strategy and planning purposes, including: in-depth subscriber growth forecasts for leading countries, subscriber figures for key network operators across all major geographies, market share data, quarterly handset shipment figures, handset and infrastructure vendor profiles, analysis of popular handsets/smartphones, ARPU data, churn figures and so much more.

Other report features include an introduction with performance comparisons of mobile vs. other media and major industries, to demonstrate how massive mobile truly is, and briefings on the four major aspects of the mobile industry: subscribers, revenues, handsets and infrastructure.

This essential new 192-page market report will act as a touchstone to refer back to again and again for meetings, presentations and business plans.

About this report:

6.5 billion mobile subscribers worldwide by end-2012; annual handset shipments of over 2.15 billion by 2016; a global market projected to generate total service revenue of nearly eight trillion dollars over the next five years – the mobile space continues to see significant growth worldwide, and remains a highly exciting industry representing massive opportunities to all.

As mobile technology continues to evolve and significantly influence user lifestyles, and ever more multi-functional mobile phones and services feature heavily in news-cycles and popular culture, the impact the mobile industry has had, and will have, on daily life is almost unfathomable.

In the following seven chapters, this new handbook delivers essential forecasts and market data offering worldwide, regional, country and operator-level analysis, to fully immerse you in all things mobile:

• Introduction
• Mobile Subscriber Base
• Mobile Handset Market
• Mobile Infrastructure Market
• Mobile Marketing Data
• Key Telecom Technologies
• Appendices (including full glossary of terms)

Mobile technology now touches almost everything.  Having moved from the periphery to be omnipresent in daily life, the mobile space by default becomes a sector of great interest to nearly everyone.  

Worldwide mobile market growth, while initially driven by uptake in Western mobile markets, is currently underpinned by the emerging markets of Asia Pacific, the Middle East, and Africa. By end-2016, Portio Research now forecasts that worldwide mobile subscribers will total nearly 8.5 billion.

This 192-page report is packed with invaluable data and statistics you can use for your own internal reports, presentations and market forecasts. This study by Portio Research serves as a guide for those in the mobile space and beyond to foster better understanding of the worldwide mobile market and the identification of future growth prospects.

With broad geographical coverage, this essential new edition includes data collected from 83 mobile markets worldwide, market share data, quarterly handset shipment figures, handset and infrastructure vendor profiles, analysis of popular handsets/smartphones, ARPU data, churn figures and a great deal more.