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What’s next for the BlackBerry ecosystem? An evaluation of potential business restructuring scenarios

What’s next for the BlackBerry ecosystem? An evaluation of potential business restructuring scenarios

Table of Contents

Market Study
Published: June 2012
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 495.00  Buy Now!
Research from: telecomsmarketresearch
Sector: Mobile Markets

This report provides a financial and business health check of RIM and evaluates the key steps it should take to turn its business around and bring it back to profitability.

RIM has in the past based its business model on a fully-integrated approach with its hardware, software and services tightly linked. However, market conditions have changed so significantly that RIM now has to become innovative in all the parts of its business. Any underperformance by one part of its business would mean the collapse of the whole integrated approach. However, it remains open to question whether RIM has the right financial muscles to achieve this goal at the moment.
Malik Saadi, Principal Analyst, Informa Telecoms & Media

Overview:

    Pressure from RIM’s investors has increased substantially as a consequence of its poor performance during the recent quarters and the company will have to evaluate all the potential options to turn its business around. RIM will have to make the painful decision about whether to exit those parts of the market where it makes lower margins and focus on its key current strengths. This decision is not an easy one considering RIM’s legacy as a fully-integrated company where all its businesses – hardware, software and services – have played a key role in its success.

    However, as RIM is increasingly running out of cash, it is becoming difficult for the Canadian giant to remain innovative in all parts of its business. It can no longer sustain its integrated business model without partnering with key players within the industry.

    This study provides a financial health check of RIM and identifies the weakest links across all its business. Using the company’s current and historical key performance indicators, the report assess all the potential scenarios available to RIM in order to turn its business around and bring it back to profitability. Backed by a quantitative analysis, the strengths and weaknesses of each scenario are presented in light of the current market dynamics.

How will this research help you:

  • RIM SWOT analysis and financial performance: business vs. consumer, hardware vs. software & service
  • Evaluates the future of RIM in light of its financial performance and the current market dynamics
  • The potential scenarios that are available to RIM in order to turn its fortune around and how they could affect your business

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