Mobile Health Market Report 2011-2016

This report concentrates on the mobile applications healthcare market. The report’s objective is to give a comprehensive overview of the market and enable readers to gain a deep understanding of its current status, its driving factors and its future developments. The report will provide companies from all industries with insights into the market.

The report answers the following main questions:
1) How is the app economy affecting the mobile world?
2) How is the app economy affecting the healthcare world?
3) How will the mHealth market be changing?
4) What are the key market developments and trends?
5) What can I learn from experienced mHealth players?

The advent of the “app economy” created a brand new interactive way to communicate with the market. This “Smartphone Applications Market Phenomena” has already impacted heavily on many industries, and that impact will only increase as smartphone penetration grows. Healthcare is one of these industries, and the opportunities for improving both healthcare delivery and the dissemination of medical information are yet to be fully understood. mHealth has been around since the early nineties, but despite very positive early predictions, never really became a major sector within healthcare. This is now changing as a result of the new market model launched by the Apple App Store.

The reason for this is two-fold: smartphone penetration on the one hand and the technology capabilities of smartphones on the other. Patients and doctors can receive any healthcare product or service on the move – and this has significant implications for the industry.

In order to place mHealth in its correct context The Mobile Health Market Report 2011 – 2016 describes the smartphone applications market in detail before providing key data on the mHealth market (number of health applications by category and target user-group, overview of dominant business models and projections on new business models that will emerge, main players in the market, price differences between app store etc.)

Following the market description the report then analyzes the smartphone mHealth applications landscape in more detail. mHealth applications are divided into categories: General Healthcare & Fitness; Medical Information; Remote Consultation & Monitoring; and Healthcare Management, and state-of-the-art or typical applications are analyzed to exemplify primary use-cases. Applications’ main target user-groups; average prices; and availability on the app stores accompany screenshots in descriptions.

The report includes a discussion on mHealth industry players, now and in the future. The mHealth market has brought new product and service providers into healthcare. Both these new and the traditional healthcare industry market participants are described in terms of their current and expected activity in the mHealth market. This section will be a valuable aid in identifying potential business opportunities for the future.

The developments and trends section is of course a central component of this classic market report. Trends and drivers as well as well-constructed projections provide the core content upon which insights and the market outlook is based. The report provides details on the size of the market in terms of user numbers; total revenue; download revenue; services and devices sales revenue; and download numbers.

The report describes in detail the following three market dimensions every app publisher should understand

A) The smartphone market:
- Current smartphone application market size and market growth
- Technology features that enable the market
- App pricing development
- App Store Comparisons
- Application share by platform

Based on that information on the general smartphone applications market the report covers the latest developments within the mobile health market.

B) The current state of the mHealth market
- mHealth application categories by type of application and user group
- Category sizes and share of the total market
- Average price of applications by category
- Paid vs. free applications, by app store etc.

Finally the report provides an outlook on the development of the market, with projections until 2016. The market is dynamic and will change during the next years. The report tracks the expected changes and attempts to paint an accurate picture of where it is going.

C) mHealth outlook 2016
- mHealth market growth projections through 2016
- New business models that will develop until 2016
- Changing source of revenues until 2016
- Tracks the growth in numbers of specific types of applications
- Identifies future business potential by application type, user-group etc.


The Mobile Health Market Report 2011-2016 includes a survey amongst companies engaged in the mHealth industry. Some of the survey participants include:

28b Limited
Accenture
Anson Group
ANT+ Wireless
Apple Inc.
AT&T
Atos IT Solutions and Services GmbH
Axicare
Bayer
Boehringer Ingelheim
Business Republic
Carefusion
Celesio AG
CINTERION, a Gemalto company
Cipla Ltd.
Elsevier
Ericsson Nikola Tesla
GE Healthcare
Hewlett Packard
Huawei
Humana
ICW
IMI-Health AG
IMS Health
Informa
Institute of Electronic Business
Intelecare Ventures, LLC
Intellego Health Management Resourcing
Intuitive Health
iPLATO Healthcare
Johnson & Johnson
LifeQube
Magyar Telekom
Mayo Clinic
McKesson
Medco Health Solutions
Merck
Merck Serono
mobile health expo
NATO Training Mission
NHS
NIH
PAREXEL
Philips
Publicis Life Brands
Roche
Rosetta Marketing
Scottish Healthcare
Sensei, Inc
Shenzhen Comen Medical Instruments Co Ltd
Sky International
Strategy Analytics
WellDoc
WHO
... and many more.