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Container Tracking and Security

Container Tracking and Security

Market Study
Published: February 2012
Pages: 100
Research from: Berg Insight
Sector: Information & Communications Technology

From: GBP 833.00
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This study investigates the market for tracking and security of intermodal shipping containers. The installed base of remote tracking systems for shipping containers is forecasted to grow at a compound annual growth rate of 66.9 percent from 77,000 units at the end of 2011 to 998,000 units by 2016. Get up to date with the latest information about vendors, products and markets.

This strategic research report from Berg Insight provides you
with 100 pages of unique business intelligence including
5-year industry forecasts and expert commentary to base
your business decisions.
This report answers the following questions:
Insights from 35 new executive interviews with market
leading companies.
Comprehensive overview of the container tracking value
chain and key applications.
In-depth analysis of market trends and key developments.
Summary of major container tracking initiatives from the
EU and the US.
Updated profiles of 42 container tracking solution providers.
Market forecasts lasting until 2016.

Adoption of container tracking will accelerate in the coming years

Shipping container tracking is a subset of asset tracking and aims at
securing assets and increase operational efficiency. Berg Insight’s
definition of a real-time container tracking solution is a system that
incorporates data logging, satellite positioning and data communication
to a back-office application. Tracking and monitoring of shipping
containers came in focus after 9/11. Many companies saw an
opportunity and started ambitious container tracking projects. However,
neither the technology nor the market was ready at the time.
Today, mobile and satellite networks can provide ubiquitous online
connectivity at a reasonable cost and mobile computing and sensor
technology delivers high performance, as well as excellent usability.
All of these components combined enable the delivery of supply
chain management, security management and operations management
applications linking containers and enterprise IT systems.
Intermodal shipping containers are standardised, reusable containers
used in intermodal transport systems worldwide. Container trade
is the fastest growing segment in seaborne trade, having grown
nearly 10 percent annually since the 1980s. Maritime transportation
and the increased containerisation of goods are key enablers
to make the global supply chain work efficiently. Today, more than
80 percent of international trade goods are carried by sea. At the
end of 2011, there were approximately 20 million cargo containers
worldwide, the equivalent of 30 million TEUs.
Berg Insight is of the opinion that the market for shipping container
tracking solutions has entered a growth period that will last for several
years to come. The number of tracking systems with GPRS or
satellite communication for intermodal containers in active use is
forecasted to grow at a compound annual growth rate of 66.9 percent
from 77,000 units at the end of 2011 to 1.0 million by 2016. The
penetration rate of remote tracking systems in the total population
of intermodal containers is estimated to increase from 0.4 percent in
2011 to 3.6 percent in 2016. Aftermarket solutions mounted on high
value cargo and refrigerated containers will be the first use cases to
adopt container tracking.
The US satellite communication provider Orbcomm has after the
recent acquisitions of StarTrak and PAR LMS emerged as the largest
vendor of intermodal container tracking solutions with GPRS or
satellite communication. The company had achieved an installed
base of 15,000 units at the end of 2011. PearTrack Systems and
Qualcomm Enterprise Services are the second and third largest
providers having 10,000 and 7,000 systems installed on intermodal
containers respectively. Honeywell Global Tracking is the fourth
largest system provider after the acquisition of EMS Global Tracking.
Other significant players include ID Systems, Telular and Cubic
GTS from the US, Pointer Telocation from Israel and EPSa and
Global Tracking Technology from Europe. Most players have generally
a broader market scope than maritime shipping containers,
covering all types of asset tracking. CSB Technology, Kirsen Global
Security and Starcom Systems are examples of vendors with
products specifically developed for intermodal shipping containers.
There has been a consolidation trend in the container tracking market
in the past two years with several major M&A activities. Francisco
Partners acquired Cybit in January 2010 in a deal worth about
€ 28 million. This deal was later followed by the acquisition of Masternaut
in April 2011. ID Systems further acquired GE’s Asset Intelligence
division, a leading international provider of trailer tracking
solutions. In May 2010, Cubic acquired Impeva Labs and formed
Cubic Global Tracking Solutions. Orbcomm acquired StarTrak in
May 2011, followed by the acquisition of PAR LMS in December
2011 in a deal worth about US$ 10 million. EMS Global Tracking
was acquired by Honeywell in August 2011, which formed the new
business unit Honeywell Global Tracking. The latest transaction was
done in December 2011 when Telular acquired asset tracking specialist
SkyBitz for US$ 42 million.
Berg insight anticipates that there will be a continued strong focus
on container transport security and increased supply chain visibility
in the coming years which will favour the container tracking market.
Tracking solutions can help transportation chain stakeholders to
comply with regulations and security programs as well as increase
the transportation efficiency. Proving the commercial value, finding
efficient solutions for reverse logistics and bringing down hardware
prices are key components to increase the adoption rate for container
tracking solutions.

This report answers the following questions:

Which are the leading providers of container tracking
What offerings are available from device vendors and
service providers?
What impact will international regulations and security
initiatives have on the market?
What are the key drivers behind the adoption of
container tracking devices?
How is the global economy affecting the market for
container tracking?
What impact will technology advancements have on the
How will the container telematics industry evolve in the

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