FREE BRIEFINGS:
Portio Mobile Factbook 2011
Free Telecoms Market Research Reports
Blog
Resources
Broadband & Fixed
Handsets & Devices
Information & Communications Technology
Media & Entertainment
Mobile Content & Applications
Mobile Markets
Mobile Networks
Mobile Strategies
Networks & Infrastructure
Custom Research
Contact
About
Terms & Conditions
Privacy
Mobile Coupons: Market Analysis and Forecasts
Market Study
Published: January 2012
Pages: 79
Tables: For full details, please email deborahf@cmsinfo.com
From: GBP 995.00 Buy Now!
Research from: ARCchart
Sector: Mobile Markets
An examination of the exploding popularity of the distribution and redemption of digital coupons using mobile phones and analysis of the opportunities which exist for ecosystem stakeholders.
As newspaper readership declines and consumers increasingly look online for savings, digital coupons are gaining significant momentum. Digital coupons represent the fastest growing segment of the coupon industry, and accounted for 10% of all coupons redeemed, up from 1% in 2006. In 2011, the market for online coupons is expected to reach $5 billion, with mobile just 15% of the overall online market. However, ARCchart expects mobile's share of the digital coupon market to steadily grow over the coming years, reaching revenues of $9 billion by 2016.
There are a number of reasons for engaging in a mobile coupon campaign including: increased repeat purchase, increased product awareness, introduction of a new product, selling excess stock inventory, targeting specific demographics, trading-up consumers, and responding to competitive changes in the market. This study provides an analysis of the global mobile coupon market.
Topics of coverage include:
- What is a mobile coupon/voucher?
- The Groupon affect
- The mobile coupon value proposition
- Industry ecosystem
- Profiles of the key coupon players
- Business models
- Recent M&A activity
- Distribution and redemption technologies
- Case studies of selected mobile coupon campaigns
- Global and regional marketing sizes and forecasts
| 2Ergo ActiveMedia AirMiles Amazon American Eagle American Express AMEX Apple Associated Press AT&T Best Buy Blockbuster Buongiorno Citibank Coca-Cola Coupon Sherpa Coupons.com CouponStar Eagle Eye Solutions FeliCa Networks Ford Motors FourSquare Gap |
Google Groupon HBO infoEther kaufDA Ladbrokes Levi LivingSocial Loopt Macy's MasterCard McDonalds Microsoft Mobiqpons Motorola Nectar Nokia nSphere O2 UK Odeon Orange UK PayEx Placecast QderoPateo |
Qwikker Solutions Qype Safeway SavingStar Shopkick Sprint Starbucks Subway T-Mobile USA Target Telefonica Telenor Tesco Valuecodes Velti Verizon Visa Vodafone UK VoucherCloud Walmart YOOSE Yowza Zave Networks Zed |
Answers and opinions are provided with respect to the following essential questions:
- How is the traditional print media combating the challenge from digital coupons?
- How will NFC impact the mobile coupon market?
- Will QR codes, Microsoft Tags and JAGTAGs co-exist or will one dominate?
- What portion of the digital coupon market will mobile account for by 2016?
- How will average consumer voucher spending evolve over the coming years?
- Is there really a danger of coupon saturation leading to consumer apathy?
- Is there a coupon revenue opportunity for mobile operators?
- How are the leading social networking players exploiting mobile coupons?
- Does it make sense for brands to take a direct-to-consumer approach for their coupon distribution?
- What is the coupon opportunity for Google Wallet?