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The smartphone market has moved on significantly from addressing premium and advanced users’ requirements to expand into the mass market. In 2010, smartphones that cost more than US$300 represented 85% of global smartphone sales – this proportion is expected to decline to below 50% in 2016, reflecting the democratization of this type of device over the next five years. This market is now exploding and increasing in complexity and can no longer be treated as a single segment with a specific addressable market and technology requirements. This development has led to the implementation of a variety of strategies from players across the value chain in line with potential demand from various market segments.
Operators and vendors are now both seeking to segment this market in a variety of ways in order to cope with these trends and to aid the differentiation of their products to attract and retain customers. OS or platform segmentation is therefore no longer enough to differentiate smartphones but needs to be topped by a number of other key emerging elements including feature and functionality tiers, usability, pricing, market type (prepaid vs. postpaid), and access technology.
Informa’s new smartphone segmentation is set to reflect these new developments and size opportunities for different segments by technology tier, price point, platform and ecosystem, form factor, and usability. This research will provide you with landmark analysis and granular forecasts across various market segments. It will also provide you with in-depth SWOTs of the market’s key competitors and associated market opportunities in different regions of the world.