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Mobile NFC Services

Cover for Informa Telecoms & Media's Mobile NFC Services market study

Table of Contents

Market Study
Published: September 2011
Pages: 81
Tables: 49
From: GBP 1495.00  Buy Now!
Research from: Informa Telecoms and Media
Sector: Mobile Content & Apps

"There seems to be a stronger case for the use of NFC for mobile payments in the emerging markets, whereas the focus initially in the developed world will be more on using NFC for mobile ticketing and transport applications."

Shailendra Pandey, Senior Analyst, Informa Telecoms & Media

Summary:

After almost flat-lining over a year ago, the mobile NFC sector has been re-energized by a flurry of announcements. Mobile operators in several countries have ganged up in NFC alliances and joint ventures; handset vendors have announced bold NFC handset rollout plans.

Overview:

There has been a revival in enthusiasm for mobile NFC with a number of operators announcing plans to launch services in 2011. These mobile operators are eager to seize the initiative before OTT players, such as Google and Apple, jump ahead and capture the market for themselves. However, it is important to remember that the numerous barriers that have held back the mobile NFC market until now largely still remain in place. Therefore, the success of those operators keen on becoming mobile NFC market leaders will depend on how well they are able to tackle and remove the market barriers by partnering with other value chain players.

This report analyses the prospects for the growth of mobile NFC services, examining the economic, technological and strategic drivers, and constraints to overall market development. It evaluates the various user case and business opportunities presented by mobile NFC services for mobile operators, OEMs, PSPs, and technology and platform vendors, both in the developed and emerging markets.

Key Coverage:

> An in-depth assessment and analysis of the current mobile NFC Market, focusing specifically on the use of NFC in mobile phones.
> Key economic, technological and strategic drivers and barriers to mobile NFC market growth.
> The likely impact of recent NFC announcements by the operators and the strategies of handset vendors, including Google, Apple, Nokia and RIM.
> Detailed profiling of the mobile NFC ecosystem, value-chain players and the opportunities and challenges for these stakeholders. Plus, the relationships these players have now and how these relationships might change over the coming years.
> Market segmentation of the mobile NFC market including service and applications type: payments, transport and ticketing, couponing, access controls, managing identity and tagging, sharing and pairing with other devices, etc.
> Analysis of the various possible mobile NFC business models for operators, OEMs, PSPs, and technology and infrastructure vendors.
> Global and regional forecasts to 2015 for mobile NFC users, usage, transaction value and for NFC handset shipments.

Forecasts:

> NFC Handset Shipments by Region, 2010-15
> NFC Handset Installed Base by Region, 2010-15
> Mobile NFC Users by Region, 2010-15
> Mobile NFC Transactions by Region, 2010-15
> Mobile NFC Transactions by Type, 2010-15
> Mobile NFC Transaction Value by Region, 2010-15

Key issues addressed in this edition

> Expected trends that will have an impact on NFC market growth over the next five years.
> What are the opportunities and challenges for the various mobile NFC value-chain players, including the operators, handset vendors, PSPs, technology and platform vendors?
> What are the security compliance and risk management issues that need to be addressed?
> How can potential disagreements between the stakeholders over the technical implementation of SE (secure element) be resolved?
> What are the various possible mobile NFC business models, pricing strategies, and what revenues can be expected for the different value-chain players?

Contributing Analysts

>Shailendra Pandey, Senior Analyst, Content & Applications
>Guillermo Escofet, Senior Analyst, Content & Applications

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