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Global HDTV Forecasts to 2016 - 6th edition
Management Report
Published: August 2011
Pages: 7
Tables: 6
From: GBP 995.00 Buy Now!
Research from: Informa Telecoms and Media
Sector: Media & Entertainment
HDTV penetration has taken off as equipment prices have fallen to affordable levels and the number of channels on offer has become attractive to a mass audience. Some operators now offer HD channels free to subscribers within other packages – though subs often still have to pay for a relatively more expensive HD settop box.
Major sports events such as the Olympics and World Cup soccer spur FTA broadcasters to provide HD channels. These sporting events increase consumer awareness of HD. High-definition TV won’t take off in a territory until the main free-to-air broadcasters are involved.
Operators pay carriage fees for showcase HD channels, especially from prestige international brands. Digital platforms are now using HD provision as a differentiator against their competitors. In competitive markets, operators often follow the HD pioneer, thus creating a momentum for take-up. Owning an HD-ready set does not automatically mean reception of HD programming, as households need an appropriate box and access to HD content.
North America is the dominant region, accounting for two-thirds of the 2010 total. However, this proportion will fall in the future as other regions catch up. Asia Pacific is the third-largest region, thanks mainly to early adoption in Japan.
HDTV sets were present in just 3% of the world's TV households as recently as 2005. Since then growth has been spectacular and our forecasts show that by end-2016 platforms in several countries will be approaching the point where most, if not all, users will be actively watching HD content. This raises the prospect of another round of "switchovers" with HD becoming the norm and a new "UltraHD" emerging to serve as an enhancement to it.
Some 34 million active HD households will be added in 2011 bringing the total to 131 million. This number will more than triple again by 2016.
This report provides all the statistics and forecasts you will need on HD-ready households, HD-active households and highlight the key factors affecting each of the 53 global markets that this report focuses on.
Countries Covered
| Australia | Austria | Belguim |
| Brazil | Bulgaria | Canada |
| Chile | China | Columbia |
| Croatia | Czech Republic | Denmark |
| Finland | France | Germany |
| Greece | Hong Kong | Hungary |
| Ireland | India | Indonesia |
| Israel | Italy | Japan |
| Korea | Malaysia | Mexico |
| Netherlands | New Zealand | Norway |
| Philippines | Poland | Portugal |
| Puerto Rico | Romania | Russia |
| Serbia | Singapore | Slovakia |
| Slovenia | Spain | Sweden |
| Switzerland | Taiwan | Thailand |
| Turkey | UK | Ukraine |
| US | Venezuela | Vietnam |
What's new
- Track forecasts and challenges for the next five years
- Find out how key sporting events like the Olympics and World Cup are driving HDTV take up
- Learn how operators are promoting their HD Services
- Identify investment opportunities in new countries and across platforms
- Analyse what the impact of falling equipment prices will be on HD penetration
- Understand the impact and influence that major operators have on HDTV growth in Europe
- Evaluate how HDTV is helping to increase ARPU and new subscriptions
New report format:
- New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.