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Text messaging statistics
Market Study
Published: January 2011
Pages: 398
Tables: 311
From: GBP 1995.00 Buy Now!
Research from: Portio Research
Sector: Mobile Content & Apps
Mobile Messaging Futures 2011-2015
Mobile messaging dominates non-voice revenues worldwide, with revenies recorded of USD 179.2 billion in 2010, and forecast to achieve annual revenue of USD 335 billion by the end of 2015.
SMS (Short Message Service) is forecast to earn Mobile Network Operators (MNOs) another USD 726 billion over the next five years to the end of 2015. In 2010, global SMS revenue stood at an impressive USD 114.6 billion and annual global SMS traffic volumes rose to over 6.9 trillion messages.
MMS (Multi-media Message Service) is the world’s second most popular messaging service in 2010 – with global revenues of USD 32.5 billion, a year-on-year increase of over 23 percent; while traffic rose by over 47 percent y-o-y. This performance proves that MMS is a clear and resounding success.
Key features of this new market analysis:
> Understand the true value of the global mobile messaging industry
> Review detailed growth forecasts to 2015 for SMS, MMS, mobile e-mail and mobile IM
> Analyse the USD 726 billion SMS will generate over the next five years
> Assess country level data and market sizing for 74 key messaging markets
> Read profiles of 48 leading mobile messaging solutions vendors
> Scrutinise comprehensive traffic and revenue growth forecasts for SMS and MMS
> Learn about the rapid development of mobile e-mail and mobile IM
> Features an expansive Conclusions chapter, with commentary on Facebook and Twitter
> All this and more in this 398 page market report
The expansive fifth edition in our hugely popular messaging series thoroughly analyses the worldwide mobile messaging market in eleven data-packed chapters:
> Introduction
> Worldwide Mobile Market
> Mobile Messaging Market
> SMS
> MMS
> Mobile E-mail
> Mobile IM
> Mobile Messaging Vendor Survey
> Messaging Vendor Profile
> Summary and Conclusions
> Appendices
By end-2010, 480.6 million people used mobile e-mail services worldwide, and this user base will have nearly quadrupled come end-2015. Worldwide mobile IM users totalled 311.2 million in 2010. As MNOs make conscious efforts to enhance the IM experience, MIM users will increase to 1.6 trillion by end-2015.
Further reasons to buy this research:
> Benefit from a complete review for each messaging technology in each region
> Explore and identify opportunities in this rapidly growing segment
> Examine regional mobile e-mail and mobile IM revenue and user penetration forecasts
> Familiarise yourself with the growing USD 210 billion messaging market in 2011
> Gain insight into P2P/A2P SMS Traffic breakouts
> Understand the factors influencing future SMS and MMS growth
> Reflect on responses and analysis from our brand new messaging vendors survey
> Digest commentary on the effects of changing markets; media consumption; unlimited bundles; and social networking
> Speed-read the bonus 26-slide executive summary presentation.
Condensed Table of Contents
Chapter 1: Introduction
Chapter 2: Worldwide Mobile Market
Chapter 3: Mobile Messaging Market
Chapter 4: SMS
Chapter 5: MMS
Chapter 6: Mobile E-mail
Chapter 7: Mobile IM
Chapter 8: Mobile Messaging Vendor Survey
Chapter 9: Messaging Vendor Profiles
Chapter 10: Summary and Conclusions
Chapter 11: Appendices (includes full glossary of terms)
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