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Video in the Emerging Connected Home: Connected device forecasts 2011-2016
Market Study
Published: July 2011
Pages: 74
Tables: 68
From: GBP 1995.00 Buy Now!
Research from: Informa Telecoms and Media
Sector: Media & Entertainment
"The absence of a cross-device, cross-manufacturer platform has not inhibited new services and devices entering the connected home. The stakes continue to be raised as connected devices become ever more commonplace and each of the big boys attempt to establish themselves as the definitive gatekeeper of premium content"
Andrew Ladbrook, Research Analyst, Informa Telecoms & Media
Summary:
Includes connected device forecasts, by device type, region and key market, and analysis of each device’s expected role within the home. Also features strategic insight into how to successfully deliver a high-quality multiroom IP video service within the connected home.
Overview:
For now, the supposedly empowered user has very little choice for their multi-device multiroom experiences beyond Apple, Netflix and the iPlayer. However, it remains to be seen if these earlier movers can keep their advantages as connected devices become more commonplace and standards mature.
This first edition of Informa’s connected device forecasts tracks sales, household penetration and the installed base of in-home connected devices. This includes connected TVs, connected Blu-ray players, games consoles, media-streaming devices and hybrid set-top boxes. It also examines how quickly the connected TV will become the pre-eminent device and the impact this will have on sales of other devices.
As connected devices become more popular, the greater the need for video services – be that pay-TV or OTT – to deliver services to them. However, the challenges of delivering video in and around the connected home are many. For OTT players, the greatest concern remains how to get to the TV in the hope that revenues will follow. Pay-TV operators, having already overcome that hurdle, are looking to effectively and cheaply deliver multiroom experiences.
The quandary facing CE manufacturers is how to take advantage of forecasted burgeoning connected devices sales and whether they wish to be a gatekeeper or a service provider. If it is the latter, how can that service be attractive to users who own devices produced by competitors.
One problem that almost every player seems to be ignoring is the home network itself, which in many homes will simply not be good enough to cope with the demands that video will put upon it. It remains to be seen if any wireless technologies can bridge these gaps.
Operators and OTT players
> Which connected devices are popular – both now and in the future
> Which devices should the IP video service be launched on
> The advantages and disadvantages of using new home-networking technologies to deliver IP video
> Case studies highlighting new business models and video delivery from the cloud
CE manufacturers and equipment vendors
> How the market is likely to develop over the next five years and which devices are going to be important
> What technologies are important to include as standard in devices
> How best to partner with content owners and providers
> Plan for expected device trends and developments
Case studies include:
> Telstra’s T-box > Sony’s Qriocity > Toshiba Places
Regions covered in our forecasts and analysis:
> Africa Asia Pacific
> Eastern Europe
> Latin America
> Middle East
> North America
> Western Europe
Plus individual country forecasts for:
Brazil Canada China France
Germany India Italy Japan
Russia South Korea Spain
UK US
Contributing Analysts
- Andrew Ladbrook, Research Analyst, Broadband & Internet
- Giles Cottle, Principal Analyst, Broadband & Internet
- Tony Brown, Senior Analyst, Broadband & Internet
- Michael Dean, Research Analyst, Broadband & Internet
- Paul Davies, Associate
There will be about 52 million connected TV sets sold this year, more than the 37 million consoles Microsoft, Nintendo and Sony are likely to sell, theVideo in the Emerging Connected Home: Connected device forecasts 2011-2016 report predicts.
The robust sale of connected TVs are part of a much larger demand for video related devices, which Informa predicts will produce sales of about 1.8 billion video devices for the home, including tablets, by 2016.
"The market for connected devices - connected TVs, connected Blu-ray players, games consoles, media-streaming devices and hybrid set-top boxes - is continuing to grow globally, as consumers seek to access services such as Netflix and iPlayer via their televisions," explained Andrew Ladbrook, analyst at Informa Telecoms & Media in a statement. "In 2016, 1.8 billion in-home video devices - including tablets - will be sold, an increase of almost 800% from today. And by this time, 70% of all in-home video devices sold will be able to connect to the Internet."
Ladbrook added that "until now, many online video services were launched primarily with the game console in mind, mainly because console users innately understand how to connect these devices and demand interactive video services from them. However, this is beginning to change as connected TVs bring these services to a mainstream audience."