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Three screens, four screens, more? Multiscreen strategies for telecoms, media and technology firms

Three screens, four screens, more? Multiscreen strategies for telecoms, media and technology firms

Table of Contents

Market Study
Published: January 2011
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2495.00  Buy Now!
Research from: telecomsmarketresearch
Sector: Handsets & Devices

"Entertainment and communications are becoming truly converged, thanks to the phenomenal growth of broadband, smartphones, tablets and new connected devices. As a result, operators, content providers and manufacturers need to understand the unique opportunities and threats multiscreen services present to them, country-by-country."
Rob Gallagher, Principal Analyst, Informa Telecoms & Media

Summary:

An evaluation of the emerging multi-screen strategies of telecoms operators, pay TV providers, consumer electronics manufacturers, media and Internet companies. This research also includes mobile, fixed and TV five-year forecasts for 46 countries.

Overview

The global market for telecoms and media services that span the PC, TV, mobile handset and other devices will change dramatically in the next five years, according to our unique multiscreen index.

While both the digital-pay-TV and fixed-broadband markets will continue to grow, the rapid growth of mobile broadband will complete the picture, by allowing the majority of consumers in many markets to access video, music and other digital media on the move. Those companies that embrace these changing dynamics stand the most chance of increasing revenue, market share and market position.

Whether you are a telecoms or pay-TV operator, consumer electronics manufacturer or content provider you need to decide upon and develop your five-year strategies for multiscreen services and ensure that your approach reflects the outlook for the local market. Different markets will play to different players’ strengths; our multiscreen index provides a unique guide to identifying these opportunities and threats.

Our multiscreen index and accompanying analysis and 21 case studies bring together our renowned and in-depth market data to analyse key players and markets from around the world, enabling you to identify the most promising opportunities for multiscreen services and to analyse best practice and competitor behaviour.

Case studies

Each case study looks at each company’s:

Services for the PC, TV, mobile, tablet and other devices.
Level of convergence
Position in the value chain
Partnerships
Strategic goals
Business model
SWOT analysis
Informa viewpoint

Our research includes 21 case studies:

AT&T
BT Wholesale
China Telecom
Dish
Etisalat
Facebook
Google Voice
Hulu
J:Com
Last.fm
Netflix
PCCW
Sky
Skype
Sling Media
Telefonica Brazil
Jajah
Telstra
Virgin Media
YouTube
Zuku

Countries covered in this research:

Argentina; Australia; Austria; Belgium; Brazil; Canada; China; Croatia; Czech Republic; Egypt; France; Germany; Greece; Hong Kong; Hungary; India; Indonesia; Ireland; Israel; Italy; Japan; Jordan; Korea; Lithuania; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; Slovak Republic; South Africa; Spain; Taiwan; Thailand; Turkey; Uganda; UK; Ukraine; USA

Our research answers the following key questions:

> How will our existing strategy fare in 2015?
> What mobile, TV or PC strategies should we adopt?
> What strategies are important to local players and the large multinationals?
> What position should we occupy in the multiscreen services value chain?
> Which companies should we compete with and who should we partner with?
> How does we need to adapt our strategy for developed and emerging markets?
> Which players will be winners and losers and why?
> What products and devices are likely to sell well in each market?
> How do services and content need to be packaged to reach the largest audience?
> Where will multiscreen strategies have the biggest impact?
> Which markets are growing the fastest?

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