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Africa & Middle East Telecom Insider / Vol. 2, No 9, November Edition Mobile Agriculture: A Development Imperative for MNOs and Farmers Alike

Africa & Middle East Telecom Insider / Vol. 2, No 9, November Edition   Mobile Agriculture: A Development Imperative for MNOs and Farmers Alike

Management Report
Published: November 2010
Pages: For full details, please email keithw@cmsinfo.com
Research from: Pyramid Research
Sector: Mobile

From: GBP 410.00
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Mobile agriculture (m-agriculture) applications are a growing area of interest in the AME (Africa & the Middle East) region. As mobile penetration increases in the AME region, so does the opportunity for operators to offer additional value-added services. For economies in the developing world that still rely heavily on agricultural production, including many in the AME region, productivity and efficiency in the agricultural sector are often crucial to a country’s stability. The volatility of global food prices is a continuing concern, and when pricing transparency and information on the supply of crops are unavailable or inaccurate, food security can become threatened by panic buying and hoarding.

Pyramid Research believes that the use of mobile applications in agriculture provides mobile phone users in the AME with a number of socioeconomic benefits that vary from better crop management to increased income.  Although it is still too early to document the direct impact it will have for mobile network operators, the experience with other applications in the region leads us to believe that m-agriculture will contribute to lower churn rates, increased network traffic and increased loyalty.

Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions.

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