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Africa & Middle East Telecom Insider / Vol. 2, No 9, November Edition Mobile Agriculture: A Development Imperative for MNOs and Farmers Alike
Mobile agriculture (m-agriculture) applications are a growing area of interest in the AME (Africa & the Middle East) region. As mobile penetration increases in the AME region, so does the opportunity for operators to offer additional value-added services. For economies in the developing world that still rely heavily on agricultural production, including many in the AME region, productivity and efficiency in the agricultural sector are often crucial to a country’s stability. The volatility of global food prices is a continuing concern, and when pricing transparency and information on the supply of crops are unavailable or inaccurate, food security can become threatened by panic buying and hoarding.
Pyramid Research believes that the use of mobile applications in agriculture provides mobile phone users in the AME with a number of socioeconomic benefits that vary from better crop management to increased income. Although it is still too early to document the direct impact it will have for mobile network operators, the experience with other applications in the region leads us to believe that m-agriculture will contribute to lower churn rates, increased network traffic and increased loyalty.
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