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Market Briefing
Published: November 2010
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 410.00  Buy Now!
Research from: telecomsmarketresearch
Sector: Mobile Content & Apps

Pyramid Research believes that previous attempts at mobile video were simply ahead of their time. Going forward, growth (at least when measured by subscriber adoption) will increase rapidly as the main inhibitors to date — lack of high-speed networks, low-cost video-appropriate devices and mobile-ready content and pricing models — are addressed. This is particularly true in the Asia-Pacific region, where leading mobile operators such as NTT Docomo are proving that, if the right building blocks are in place, mobile video can prove to be a successful revenue generator.

Ultimately, success will mean different things for different stakeholders. Mobile operators will want to make sure they are able to monetize rising demand for mobile video, particularly given the huge strain that bandwidth-rich video and streaming television can put on a mobile network. On the other hand, content providers will care most about total audience size, given the impact larger audiences and audience targets have on content providers’’ potential to increase revenue from advertisers. For handset vendors, increasing demand for mobile video will mean added pressure to develop more cost-effective devices that can support high-resolution video broadcasting services.

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