Market research logo; 28 years of Excellence in Market Research since 1988.
Market research logo; 28 years of Excellence in Market Research since 1988.

Need advice? Keen to get the best deal? Call now on +44 (0)1494 771734


2009/2010 U.S. Online Consumer Behavior Survey Analysis: Online Advertising and Brand Profiles

2009/2010 U.S. Online Consumer Behavior Survey Analysis: Online Advertising and Brand Profiles

Market Study
Published: July 2010
Pages: For full details, please email keithw@cmsinfo.com
Research from: IDC Research
Sector: Mobile

From: GBP 2812.50
Buy Now!

This IDC study presents the results of IDC's 2009/2010 U.S. Online Consumer Survey regarding consumer attitudes toward online advertising (acceptance of certain ad formats including mobile ads and video ads, ad effectiveness, effectiveness of advertising on social networks, and impact of social media marketing) and brand profiles for the top 48 U.S. online brands (brand awareness, brand liking, and brand trust). It also compares the results from this survey with the results of the previous year's survey. This IDC study presents the results of IDC's 2009/2010 U.S. Online Consumer Survey regarding consumer attitudes toward online advertising (acceptance of certain ad formats including mobile ads and video ads, ad effectiveness, effectiveness of advertising on social networks, and impact of social media marketing) and brand profiles for the top 48 U.S. online brands (brand awareness, brand liking, and brand trust). It also compares the results from this survey with the results of the previous year's survey.

"Web 2.0 brands are on the way in, and Web 1.0 brands are threatened to be on the way out, unless they find a way to turbo-charge their offers with social features, provide mobile access, and add online video to their offers," says Karsten Weide, IDC's research VP, Media and Entertainment.

Top of Page