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US Hispanic Use of Telecommunications Services: Spending Patterns for Wireless and Wireline Services 2010-1015

US Hispanic Use of Telecommunications Services: Spending Patterns for Wireless and Wireline Services 2010-1015

Table of Contents

Market Study
Published: June 2010
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2496.00  Buy Now!
Research from: Insight Research
Sector: Broadband & Fixed

Nearly one out of every three dollars spent on residential telecommunications services in 2009 came from US ethnic communities, so the spending power of the Hispanic-American, African American, and Asian-American communities have become crucial to the survival of telecommunications providers.

This market report takes a close look at the purchasing habits and telecom usage patterns of the burgeoning Hispanic segment of the US population. In the last census, Hispanics surpassed the African-American population as the largest minority group in the US. US Hispanic purchasing power is now growing at nearly twice the rate of the general population, fueled by continued population growth and increasing Hispanic employment and income levels.

US Hispanics are heavy users of local, long-distance, international, and wireless calling. Prepaid services have also experienced explosive growth in the US Hispanic market. In this report, Insight examines spending by US Hispanics on local, long-distance, wireless, and pre-paid services, and compares these spending patterns to the general population and to other minority segments including Asian Americans and African Americans.

Decline of Wireline & Rise of Wireless
     Wireless-Only US Households
     Residential Access Landline Declines
     Percent US Households with Wireless or Landline Phone Service Only
     US Households with both a Landline and a Wireless Phone
     Percentage of Adults in Wireless-only US Households by Race and Ethnicity
     Percentage of Adults in Wireless-only US Households by Age
     Percentage of Adults in Wireless-only US Households by Gender
     Percentage of Adults in Wireless-only US Households by Household Structure
     Percentage of adults in Wireless Only US Households by Education
     Percentage of Adults in Wireless-only US Households by Home Own. Status
     Percentage of Adults in Wireless-only US Households by Poverty Status
     Percentage of Adults in Wireless-only US Households by Geographic Region
     US VoIP Households
     Estimated US Cellular Subscribers
     Average Local Monthly US Cellular Bill

Hispanic Cell Phone Ownership
     Increase in US Hispanic Cell Phone Ownership
     US Hispanic Cell Phone Ownership by Country of Origin
     US Hispanic Cell Phone Ownership by Language Preference
     US Hispanic Cell Phone Ownership by Income
     US Hispanic Cell Phone Ownership by Education
     US Hispanic Cell Phone Ownership by Acculturation Level

Hispanic Pre-paid versus Post-Paid
     Prepaid vs. Contract US Hispanic Cell Phones
     US Hispanic Prepaid Cell Phone Use by Language Preference
     US Hispanic Contract Cell Phone Use by Education

Hispanic Cell Phone Expenditures
     US Hispanic Average Monthly Expenditures on Wireline and Wireless
     US Hispanic Average Monthly Wireless Expenditures by Amount
     Percent of US Hispanics Spending >$100 per Month on Wireless by Income
     Percent of US Hispanics Spending >$100 per Month on Wireless by Education
     US Hispanic Households that are Wireless Only

Hispanic Wireless versus Wireline Expenditures
     US Hispanics Planning to Switch from Wireline to Wireless by Income
     Estimated Distribution of Hispanic Landline and Wireless Use

Hispanic Use of Bundled Service
     US Hispanic Use of Bundled Services
     US Hispanic Use of Unbundled Services by Acculturation
     US Hispanic Use of Bundled Services by Type of Provider

Telecom Expenditures
     Total US Residential Wireline and Wireless Expenditures
     Growth of US Residential Wireline and Wireless Expenditures

Ethnic Telecom Expenditures
Total Ethnic Residential Wireline and Wireless Telecom Expenditures
     African-American
     Hispanic
     Asian American
     Am, Ind, Esk. Aleut.
Growth of Ethnic Residential Wireline and Wireless Expenditures
     African-American
     Hispanic
     Asian American
     Am, Ind, Esk. Aleut.
Total Hispanic Residential Telecom Expenditures
     Hispanic Residential Wireline
     Hispanic Residential Wireless
Growth of African American Residential Telecom Expenditures
     Wireline
     Wireless
Growth of Asian American Residential Telecom Expenditures
     Wireline
     Wireless
Wireless Residential Expenditures by Race/Ethnicity
     Hispanic
     African-American
     Asian-American
Growth of Wireless Residential Expenditures by Race/Ethnicity
     Hispanic
     African-American
     Asian-American

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