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U.S. Mobile Advertising 2010-2014 Forecast and Analysis
Market Study
Published: June 2010
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2812.50 Buy Now!
Research from: IDC Research
Sector: Mobile Content & Apps
This IDC study forecasts expenditures on advertising on mobile devices in the United States for 2010-2014. It breaks out spending by advertising format, including texting-based advertising (SMS/MMS) and online advertising (mobile display, video, and search ads), as well as spending by pricing model.
This IDC study forecasts expenditures on advertising on mobile devices in the United States for 2010-2014. It breaks out spending by advertising format, including texting-based advertising (SMS/MMS) and online advertising (mobile display, video, and search ads), as well as spending by pricing model.
"Mobile advertising will not make or break a publisher or network over the next five years. It grows extremely fast but simply does not attract enough absolute dollars. But 10 years from now, will you be sad if you did not get into mobile advertising today? You sure will be," said Karsten Weide, research vice president, Media and Entertainment.
"Mobile advertising will not make or break a publisher or network over the next five years. It grows extremely fast but simply does not attract enough absolute dollars. But 10 years from now, will you be sad if you did not get into mobile advertising today? You sure will be," said Karsten Weide, research vice president, Media and Entertainment.