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Business Strategy: The Canadian Mobile Payments Ecosystem

Business Strategy: The Canadian Mobile Payments Ecosystem

Table of Contents

Market Study
Published: March 2010
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2812.50  Buy Now!
Research from: IDC Research
Sector: Mobile Content & Apps

This IDC Financial Insights report examines the attitudes and behaviour of possible participants in the ecosystem to the introduction of mobile payments into the Canadian marketplace.

"The ultimate success of mobile payments in Canada depends on all the market participants in the ecosystem collaborating together. While each participant potentially holds a veto over success, none can achieve mobile payments success on its own." ? Rob Burbach, senior analyst, Financial Insights and Buyer Behaviour Practice. This IDC Financial Insights report examines the attitudes and behaviour of possible participants in the ecosystem to the introduction of mobile payments into the Canadian marketplace.

"The ultimate success of mobile payments in Canada depends on all the market participants in the ecosystem collaborating together. While each participant potentially holds a veto over success, none can achieve mobile payments success on its own." ? Rob Burbach, senior analyst, Financial Insights and Buyer Behaviour Practice.

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