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Worldwide and U.S. Internet Advertising 2010-2014 Forecast and Analysis
Market Study
Published: May 2010
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2812.50 Buy Now!
Research from: IDC Research
Sector: Broadband & Fixed
This IDC study forecasts expenditures on Internet advertising for worldwide regions and the United States for 2010-2014. For the United States, it also breaks out spending by advertising format including mobile advertising.
"Ad spending will rebound in 2010, and search and video will be the major battlefields for dominance in online advertising," said Karsten Weide, research vice president, Media and Entertainment. "Mobile is strategically important but will not be a decisive factor in the race among major publishers ? yet." This IDC study forecasts expenditures on Internet advertising for worldwide regions and the United States for 2010-2014. For the United States, it also breaks out spending by advertising format including mobile advertising.
"Ad spending will rebound in 2010, and search and video will be the major battlefields for dominance in online advertising," said Karsten Weide, research vice president, Media and Entertainment. "Mobile is strategically important but will not be a decisive factor in the race among major publishers ? yet."
"Ad spending will rebound in 2010, and search and video will be the major battlefields for dominance in online advertising," said Karsten Weide, research vice president, Media and Entertainment. "Mobile is strategically important but will not be a decisive factor in the race among major publishers ? yet." This IDC study forecasts expenditures on Internet advertising for worldwide regions and the United States for 2010-2014. For the United States, it also breaks out spending by advertising format including mobile advertising.
"Ad spending will rebound in 2010, and search and video will be the major battlefields for dominance in online advertising," said Karsten Weide, research vice president, Media and Entertainment. "Mobile is strategically important but will not be a decisive factor in the race among major publishers ? yet."