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2010 Australian Mobile Broadband: Commercial Competitive Analysis
Market Study
Published: May 2010
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2187.50 Buy Now!
Research from: IDC Research
Sector: Broadband & Fixed
This IDC study examines the commercial offerings from Australia's three mobile broadband (MBB) carriers across four networks in terms of data allowances provided and looks at the value and true cost of each plan. Also examined is the Australian MBB market from a subscriber perspective, looking at the distribution of subscribers across each network, along with a forecast view of MBB. This study includes an outlook of the market into 2010 and beyond, along with key drivers for the continued growth of MBB.
This IDC study examines the commercial offerings from Australia's three mobile broadband (MBB) carriers across four networks in terms of data allowances provided and looks at the value and true cost of each plan. Also examined is the Australian MBB market from a subscriber perspective, looking at the distribution of subscribers across each network, along with a forecast view of MBB. This study includes an outlook of the market into 2010 and beyond, along with key drivers for the continued growth of MBB.
"In 2009, we saw the Australian mobile broadband market maturing, with subscribers soaring by more than 80% and carriers broadening the range of plans on offer. Entry-level plans fell in price by an average of 25% in 2009 to become more affordable; however, at the high end, changes were less significant," says Mark Novosel, market analyst, Telecommunications, IDC Australia.
"In 2009, we saw the Australian mobile broadband market maturing, with subscribers soaring by more than 80% and carriers broadening the range of plans on offer. Entry-level plans fell in price by an average of 25% in 2009 to become more affordable; however, at the high end, changes were less significant," says Mark Novosel, market analyst, Telecommunications, IDC Australia.