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What do transforming telcos measure?
Market Study
Published: June 2010
Pages: 13
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 559.38 Buy Now!
Research from: Ovum Research and Consultancy
Sector: Mobile Markets
In the past, telco metrics have focused on financial, technical, or network related issues. However, with telcos now facing competition from adjacent markets, they need to rethink how they measure and demonstrate value both within their business and to shareholders.
There are thousands of metrics telcos can choose from; product performance and business process are all monitored alongside the usual financial, management information system (MIS), and call center measures. But which ones are the most important to demonstrate to stakeholders at a corporate level and externally? Based on our recent research, we have identified ten core metrics that will enable the transforming telco to demonstrate that it is on the right path in the face of competition.
There are thousands of metrics telcos can choose from; product performance and business process are all monitored alongside the usual financial, management information system (MIS), and call center measures. But which ones are the most important to demonstrate to stakeholders at a corporate level and externally? Based on our recent research, we have identified ten core metrics that will enable the transforming telco to demonstrate that it is on the right path in the face of competition.