FREE BRIEFING:
Portio Mobile Factbook 2011
Free Telecoms Market Research Reports
Blog
Resources
Broadband & Fixed
Handsets & Devices
Information & Communications Technology
Media & Entertainment
Mobile Content & Applications
Mobile Markets
Mobile Networks
Mobile Strategies
Networks & Infrastructure
Custom Research
Contact
About
Terms & Conditions
Privacy
Home >
Leap Wireless
Market Study
Published: July 2010
Pages: 19
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 934.38 Buy Now!
Research from: Ovum Research and Consultancy
Sector: Mobile Markets
Leap Wireless is a regional mobile network operator in the US, operating under the Cricket wireless brand and specializing in prepaid monthly flat-rate voice, text, and mobile broadband services. The company is expecting its new nationwide calling plans, enabled by roaming agreements with strategic partners, to be a catalyst for transforming Cricket from a local/regional brand to a national one. Leap seems to have the formula for success. It has grown its subscribers in 1Q10 by 24% year-on-year and increased its prepaid market share by one full percentage point in the same period. Still, with a narrow customer base and increasing prepaid competition, compounded by self-imposed limitations on where it can acquire new customers, Leap must focus its attention on reducing churn among its existing customer base.