Home > Market Research > Media & Entertainment > Americas TV (14th edition)

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Market Study
Published: July 2010
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
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Research from: Informa Telecoms and Media
Sector: Media & Entertainment

Latin American economies are showing signs of long-term strength, making the TV market even more attractive than it already was. Informa Telecoms & Media has just completed a new piece of analysis of the TV market across the entire Americas region, forecasting growth over the next five years and indentifying the key issues and trends.

We anticipate consistent growth in Latin America, especially in digital TV and pay TV. Digital terrestrial TV (DTT) adoption has also started to make some progress, after getting off to a slow start because of hesitation over which technology would be used.

Across the Americas as a whole the North American market - especially the US - is still the overwhelmingly dominant force. However, its statistical dominance will reduce significantly over the next five years, as the Latin countries exhibit strong growth.

Our latest research encompasses all of the major markets across North, South and Central America and analyses in great depth all of the key issues, including:

A complete insight into the developments in each country over the past year
Comprehensive data sets on all of the TV sectors, including new research for this edition on TV sets per household, pay DTT revenues and subscribers and second set analysis
DTT format wars: how is ISDB-T performing against rival formats?
Unique triple-play and operator forecasts.

What's new in this edition?
A complete insight into the developments in each country over the past year
New research statistics: Including TV sets per household, pay DTT revenues and subscribers and second set analysis
Find out how ISDB-T is performing against rival formats
Unique triple-play forecasts and forecasts by operator
New country added Panama, includes a statistical analysis

This research will allow you to:
Determine how greater economic stability is helping the region’s TV sector
Track emerging Central American territories
Discover the strategies your competitors are using
Find out the impact of regulatory developments
Learn which new platforms are revolutionising broadcasting in the Americas
Evaluate investment opportunities in emerging new territories.

Target audience:
TV Companies:
Discover the strategies your competitors are using and find out how digital technologies and standards (such as ISDB-T) are changing the face of broadcasting in the Americas.

Investment Banks:
Gain valuable insights into which regions will enable you to maximise your investment opportunities and how changes in regulation are now allowing entry into previously inaccessible markets.

Analysts, legal and financial:
Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.

Broadcast technology companies:
With Latin American TV increasing in its sophistication increasing in sophistication, identify which technological developments are likely to have a profitable impact on your business.

Countries Covered
Argentina  Brazil 
Chile  Costa Rica 
Colombia  Dominican Republic 
Canada  Guatemala 
Honduras  Ecuador 
Nicaragua  Paraguay 
Peru  Puerto Rico 
Uruguay  US 
Venezuela  Vietnam 
Mexico
 PLUS: new in 2010 Panama 

Americas TV features will allow you to:

Forecasts 2005 to 2015 - track trends and pinpoint opportunities with fully updated forecasts, including subscriber forecasts by operator, in-depth triple-play projections and penetration rates for digital terrestrial TV, free-to-air satellite, PPV and VOD, cable and MMDS, digital pay DTH, IPTV, population and TV households

Market Movement- new quick guides to the key developments in each country

Data statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation

Country-by-country coverage - analysis of the 20 key territories, enabling you to track the regions you’re already in and assess which ones will provide you with new investment opportunities

Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed decisions.

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Table of Contents

Americas TV: Executive summary
Fig. 1: Americas, choice of DTT standard
Fig. 2: Latin America, top 10 pay TV operators by subscriber total
Fig. 3: Latin America, TV platform breakdown, 2015
Fig. 4: Americas, pay TV ARPU 2005-2015 (US$)
Argentina TV update
Fig. 1: Argentina, split of TV households by platform, 2003-2009
Fig. 2: Argentina, multichannel TV market growth, 2003-1Q10
Fig. 3: Cablevision/Multicanal, subscriber evolution, 4Q07-1Q10
Fig. 4: Cablevision, consolidated revenues by source, 2004-1Q10, (ARS mil.)
Fig. 5: Argentina, evolution of platform penetration, 2003-2009
Fig. 6: Argentina, net advertising billings, 2003-2009
Brazil TV update
Fig. 1: Brazil, split of TV households by platform, 2003-2009
Fig. 2: Brazil, pay TV subscriber evolution by platform, 2004-Apr-10
Fig. 3: Brazil, multichannel TV market growth, 2003-1Q10
Fig. 4: Net Servicos, financial highlights, 2007-1Q10
Fig. 5: Brazil, evolution of platform penetration, 2003-2009
Fig. 6: Brazil, advertising billings by medium, 2008-2009
Canada TV update
Fig. 1: Canada, split of TV households by platform, 2005-2009
Fig. 2: Canada, multichannel TV market growth, 2005-1Q10
Fig. 3: Canada, cable TV subscribers by operator, 4Q09
Fig. 4: Canada, selected pay TV operator financials, 2008 and 2009
Fig. 5: CBC/Radio Canada, revenue by source, 2005-2009
Fig. 6: Canada, advertising expenditure, 2005-2010
Chile TV update
Fig. 1: Chile, split of TV households by platform, 2002-2009
Fig. 2: Chile, pay TV subscribers by platform, Mar-09 to Mar-10
Fig. 3: Chile, share of pay TV subscribe by operator, Mar-10 (%)
Fig. 4: Chile, top 10 program ratings, Mar-10
Colombia TV update
Fig. 1: Colombia, split of TV households by platform, 2002-2009
Fig. 2: Colombia, share of pay TV subscribers by operator, end-2009
Fig. 3: Colombia, multichannel TV market growth, 2002-2009
Fig. 4: Colombia, gross advertising expenditure by medium, 1H09
Costa Rica TV update
Fig. 1: Costa Rica, split of TV households by platform, 2002-2009
Fig. 2: Costa Rica, advertising expenditure, 2000-2009
Dominican Republic TV update
Fig. 1: Dominican Republic, multichannel TV subscribers by selected operator, 1Q08-1Q10
Ecuador TV update
Fig. 1: Ecuador, split of TV households by platform, 2002-2009
Fig. 2: Ecuador, advertising expenditure, 2000-2009
El Salvador TV update
El Salvador, split of TV households by platform, 2002-2009
Guatemala TV update
Fig. 1: Guatemala, split of TV households by platform, 2002-2009
Fig. 2: Guatemala, TV households by platform, 2009
Honduras TV update
Fig. 1: Honduras, split of TV households by platform, 2002-2009
Fig. 2: Honduras, TV and cable TV households, 2006-2009
Mexico TV update
Fig. 1: Mexico, split of TV households by platform, 2002-2009
Fig. 2: Mexico, pay TV subscribers by platform, 2002 to Mar-10
Fig. 3: Mexico, Megacable TV subscribers, 2006-2009
Fig. 4: Mexico, Sky Mexico financial summary, 2006-2009
Fig. 5: Mexico, Televisa viewing share, 2006-2009
Nicaragua TV update
Fig. 1: Nicaragua, split of TV households by platform, 2003-2009
Fig. 2: Nicaragua, evolution of platform penetration, 2003-2009
Fig. 3: Nicaragua, advertising billings, 2007-1Q10
Paraguay TV update
Paraguay, split of TV households by platform, 2002-2009
Peru TV update
Fig. 1: Peru, split of TV households by platform, 2002-2009
www.informatm.com © 2010 Informa Telecoms & Media 3
Fig. 2: Peru, advertising expenditure by medium, 2009
Puerto Rico TV update
Fig. 1: Puerto Rico, split of TV households by platform, 2002-2009
Fig. 2: Puerto Rico, cable TV subscribers, 2000-2009
Fig. 3: Puerto Rico, advertising revenues, 2000-2009
US TV overview
Fig. 1: US, split of TV households by platform, 2003-2009
Fig. 2: US, multichannel TV market growth, 2003-1Q10
Fig. 3: US, cable TV subscribers by selected leading operators, 1Q10
Fig. 4: Comcast, financial highlights, 2005-1Q10
Fig. 5: DirecTV US, financial and operational highlights, 2005-1Q10
Fig. 6: DirecTV and DISH, quarterly subscriber additions/losses, 1Q08-1Q10
Fig. 7: US, average prime time audience by network, 2009-2010
Fig. 8: US, financial highlights by network, 2004-2009
Fig. 9: US, TV advertising expenditure, 2003-2010
US Hispanic TV update
Fig. 1: US, top 10 Hispanic TV markets, Mar-10
Fig. 2: US Hispanic market, primetime network audience statistics, 2009
Uruguay TV update
Fig. 1: Uruguay, split of TV households by platform, 2002-2009
Fig. 2: Uruguay, audience share by channel, 2007
Fig. 3: Uruguay, advertising expenditure, 2000-2009
Venezuela TV overview
Fig. 1: Venezuela, split of TV households by platform, 2003-2009
Fig. 2: Venezuela, multichannel TV market growth, 2003-1Q10
Fig. 3: Venezuela, evolution of platform penetration, 2003-2009
Fig. 4: Venezuela, advertising expenditure, 2005-2010
Americas: Pay TV and FTA forecasts, 2005-2015 (Excel)
Forecasts by region and country
• Pay Digital DTH subs as a % of TV households
• Pay Digital DTH subscribers
• Cable ARPU
• Digital cable ARPU
• Analog cable ARPU
• Total cable revenues
• Cable VOD revenues
• Cable subscription revenues
• Analog cable subscription revenues
• Analog cable subscribers as a % of TV households
• Analog cable subscribers
• Digital Cable TV: Triple-Play ARPU
• Digital Cable TV: Dual-Play ARPU
• Digital Cable TV: Stand-alone ARPU
• Digital Cable TV Revenues: Triple-Play subscribers
• Digital Cable TV Revenues: Dual-Play subscribers
• Digital Cable TV Revenues: Stand-alone subscribers
• Digital cable revenues
• Digital Cable TV: Triple-Play Subscribers
• Digital Cable TV: Dual-Play Subscribers
• Digital Cable TV: Stand-alone Subscribers
• Digital cable subs as a % of TV households
• Digital cable TV subscribers
• Cable subs as a % of TV households
• Cable TV subscribers
• Digital free DTH TV households as a % of TV households
• Digital free DTH TV households
• Pay Digital Terrestrial TV Revenues
• Pay digital terrestrial TV households
• Total digital terrestrial TV households as a % of TV households
• Total digital terrestrial TV households
• Primary digital terrestrial TV households as a % of TV households
• Primary digital terrestrial TV households
• TV households as a % of households
• TV Sets per Household
• TV Sets
• TV households
• Population per household
• Households
Country Forecast Sheets
• Argentina
• Brazil
• Chile
• Colombia
• Mexico
• Peru
• Puerto Rico
• Venezuela
• Canada
• US
Americas TV: Factsheets to end-4Q09 (Excel)
• Argentina
• Brazil
• Canada
• Chile
• Colombia
• Costa Rica
• Ecuador
www.informatm.com © 2010 Informa Telecoms & Media 5
• El Salvador
• Guatemala
• Honduras
• Mexico
• Nicaragua
• Panama
• Paraguay
• Peru
• Puerto Rico
• US
• US Hispanic
• Uruguay
• Venezuela

For full details, please email keithw@cmsinfo.com

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