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WinterGreen Research announces that it has a new study on Green Data Center Market Strategy, Market Shares, and Market Forecasts. The 2010 study has 357 pages, 95 tables and figures. Worldwide data center markets are poised to achieve significant growth as the zEnterprise systems from IBM, new storage virtualization from EMC, and Integrity servers from Hewlett Packard converge to make cloud computing a reality.
According to Susan Eustis, the lead author of the study, "the purchase of new zEnterprise 196 servers brings a quantum improvement in data center capability. Data Center Innovation relates to hybrid systems that deal with the complexity inherent in heterogeneous systems."
New product cycles lend renewed vigor to an existing product set. The new zEnterprise 196 from IBM sets a standard for the data center. The new mainframe is faster, better, more energy efficient, and more operationally adept with software integration systems than other mainframes and than other server clusters.
According to Susan Eustis, Sr. Analyst with WinterGreen Research, "The new mainframe from IBM, zEnterprise 196, is game changing for the data center. With a zEnterprise 196 unit, processing is up to 60% faster than with previous systems. There is significant cost reduction." Mainframe computing is often the platform of choice for cloud computing because of the better security, reliability, and manageability.
zEnterprise 196 is encroaching on every aspect of the data center computing environment. The zEnterprise brings major innovation to the data center. It is faster, more efficient, able to manage implementation of mixed workloads, fully able to manage analytics, and driving new Web based Linux workload.
Other vendors have equally exciting announcements for the data center. Hewlett Packard has breakthrough Integrity servers. EMC® Ionix™ storage configuration advisor improves efficiency of storage change processes in virtual data centers. Markets at $31 billion in 2009 are anticipated to reach $69.7 billion by 2016.
WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Thompson Financial and Global Information GII Info-Shop, Market Research.Com, and Research and Markets.Com.
This is the 452nd report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.
About the Company
WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.
About the Principal Authors
Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.
Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.