FREE BRIEFING:
Portio Mobile Factbook 2011
Free Telecoms Market Research Reports
Blog
Resources
Broadband & Fixed
Handsets & Devices
Information & Communications Technology
Media & Entertainment
Mobile Content & Applications
Mobile Markets
Mobile Networks
Mobile Strategies
Networks & Infrastructure
Custom Research
Contact
About
Terms & Conditions
Privacy
Google in LBS: Location-based Advertising Patent
Management Report
Published: July 2010
Pages: 10
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 353.00 Buy Now!
Research from: Mind Commerce
Sector: Mobile Content & Apps
Overview:
Google recently announced it was granted patent 7,668,832 for "Determining and/or using location information in an ad system". This patent contains eight (8) claims, including two (2) independent claims.
This report provides a patent analysis including a detailed assessment of the two independent claims. This report also evaluates the patents applicability and impact on Google competitors as well as the location infrastructure companies and the wireless carriers.
Key Benefits:
Coverage areas for the Google patent
Companies effected and impacts
Companies in Report:
AOL
Google
Intrado
Microsoft
Openwave
TCS
True Position
Qualcomm
Yahoo
Audience:
Google and its partners
Google competitors
Wireless carriers
Location infrastructure companies