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Qualcomm Augmented Reality Products: A wild card in the wireless world
Market Briefing
Published: July 2010
Pages: 6
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 68.00 Buy Now!
Research from: Mind Commerce
Sector: Mobile Markets
Mark Csernica comments on Qualcomm's press release on its augmented reality platform ("platform"). Qualcomm (NASDAQ:QCOM) unveiled an augmented reality platform and accompanying software development kit here at its Upling 2010 conference. Augmented reality solutions enable developers to superimpose computer-generated 3D content over live camera views of the physical environment. Qualcomm is promoting that the platform will allow in more intuitive and immersive games, location-based solutions and related applications. The platform is included in the Qualcomm SDK and is initially optimized for Google's Android mobile operating system.