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Home >
Google TV: should you be scared?
Market Study
Published: June 2010
Pages: 10
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 596.67 Buy Now!
Research from: Ovum Research and Consultancy
Sector: Media & Entertainment
At the end of May 2010 Google unveiled its much-anticipated TV service, based on the Android platform used in smartphones. Google aims to marry the Web and TV, which is reflected in its tagline “TV meets web. Web meets TV”. This ambition is not unique to Google and has been tried by several players, but the promise has generally not been delivered on, which raises the question of how Google can succeed where others have failed.