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Verizon: multi-screen strategy
Market Study
Published: June 2010
Pages: 12
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 596.67 Buy Now!
Research from: telecomsmarketresearch
Sector: Networks & Infrastructure
While it does provide cross-platform access to a number of common content sources, Verizon’s approach to multi-screen service delivery isn’t based on providing continuous or seamless access to video services across different devices. Driving customer engagement and achieving operational efficiencies are the primary motivations behind its current multi-screen initiatives. As well as using its mobile and PC platforms to enhance the core video proposition, Verizon is also a pioneer in taking multi-screen “the other way” by bringing online content and applications to the TV set.