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Home >
What mobile operators can learn from utilities
Market Study
Published: June 2010
Pages: 16
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 996.67 Buy Now!
Research from: Ovum Research and Consultancy
Sector: Mobile Strategies
The mobile industry is now facing similar challenges to those that confronted the fixed telecoms industry five years ago. Gone is the sumptuous revenue growth in mature markets as data revenues only go so far as offsetting falling voice revenues. Instead, mobile operators are faced with slow growth or no growth at all as they battle the commoditization of their basic voice and data services, while struggling to find new revenue sources. Faced with this reality, mobile operators should tap into the experience of the utility industry on how to adapt to a slowly growing, but stable, cash-rich market.