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Twitter grows up and gets serious
Management Report
Published: May 2010
Pages: 13
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 596.67 Buy Now!
Research from: Ovum Research and Consultancy
Sector: Broadband & Fixed
Twitter is no longer a start-up with a service that many assumed was a fad that would quietly disappear, along with the company. Its user base is growing at a rate reminiscent of Facebook; it has a strong developer community and a nascent business model. All this is promising, but Twitter still has its work cut out. It needs to show that the business model stacks up and generates margins for future growth. It must do more to nurture its developer community and produce a stronger roadmap for how it intends to keep the service fresh and compelling, in order to differentiate from rivals with their eyes on its crown.
Twitter is no longer a start-up with a service that many assumed was a fad that would quietly disappear, along with the company. Its user base is growing at a rate reminiscent of Facebook; it has a strong developer community and a nascent business model. All this is promising, but Twitter still has its work cut out. It needs to show that the business model stacks up and generates margins for future growth. It must do more to nurture its developer community and produce a stronger roadmap for how it intends to keep the service fresh and compelling, in order to differentiate from rivals with their eyes on its crown.