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Application Stores: Game Plan for Network Operators
Market Study
Published: May 2010
Pages: 40
Tables: 12
From: GBP 496.00 Buy Now!
Research from: Mind Commerce
Sector: Mobile Content & Apps
Overview
There are currently 70 application stores and counting! There is a great application rush and every player in the telecom value chain has built stakes in this fast growing market including handset OEMs, device OS, independent players, network OEMs and service providers.
This report examines the evolution of application stores from the days of primitive on device portals, studies the business models of Apple and other available app stores offerings. The report also evaluates in details the emerging market of India and the evolution of app stores.
Target Audience
· Handset Manufacturers: a comprehensive review of the Mobile Application Stores, development tools and support programs.
· Carriers: a comprehensive review of the Mobile Application Stores, development tools and support programs.
· Mobile Software developers: provide focus on what platforms offer growth and opportunity.
· Potential Application Store providers: a detailed technical comparison & review the market
· Retail electronics distributors (business & retail): a detailed technical comparison & review of the market.
Report Benefits:
What are the game changing trends in Application Store market around the world?
Is the network operator DNA suitable for owning, managing and succeeding in the app world?
Is there is a strategy beyond mere emulating Apple's success model in iPhone App Stores?
What are the critical success factors in a network operator owned application stores?
Questions Answered in Report:
Application stores have turned into a game of high stakes and time to market is critical.
Operators are in a hurry to respond to this market phenomenon. In this great rush, operators might miss an opportunity to charter a sustainable and differentiable application store strategy.
This report is of critical essence to operators in particular to understand the app store market in a holistic manner, to evaluate the underlying strengths and to use a framework to devise and implement app store strategy.