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Market Study
Published: May 2010
Pages: 159
Tables: 111
From: GBP 1595.00  Buy Now!
Research from: telecomsmarketresearch
Sector: Mobile Content & Apps

Key features of this essential new market study:

• Analyse best practice go-to-market strategies for non-voice mobile services
  
• Understand how to develop class-leading mobile data services
  
• Examine mobile messaging, mobile broadband and mobile applications
  
• Read exciting ‘best of breed’ strategy case studies from MNOs around the world
  
• Learn from class-leading mobile data services
  
• Review key growth drivers and inhibitors
  
• Plan using market sizing, and five-year forecasts to 2014
  
• Benefit from worldwide, regional and company-level analysis
  
• Understand the evolution of mobile data services
  
• Review key technologies and data transfer rates, and high speed network deployments
  
• Evaluate how operators are driving non-voice service adoption
  
• Expose the factors behind a successful data service
  
• Identify strategies to cope with the increasing demand data services place on networks
  
• Receive a second bonus report FREE – the previous report in this strategy series
  
• All this and more in this must-have 159 page report

          Click here for full details and sample contents of Strategies for Driving Mobile Data and Broadband Adoption

This new report – the fourth in our series exploring the evolution of non-voice mobile services and how MNOs effectively deliver those services to mobile consumers – continues our analysis of how class-leading mobile data services are being delivered to consumers around the world. In this brand-new study, we show you the strategies mobile network operators have used to create best-of-breed services in messaging, mobile broadband and mobile applications.

In the following twelve fact-filled chapters, this exciting new study identifies the successful strategies employed by mobile network operators and others to drive data usage:

• Introduction 
  
• Worldwide Mobile Market 
  
• Worldwide Data Services Market
  
• Worldwide Mobile Messaging
  
• Mobile Messaging – Strategy Case Studies 
  
• Mobile Broadband – Introduction and Basics
  
• Mobile Broadband – State of the Markets
  
• Mobile Broadband – Strategy Case Studies
  
• Mobile Applications – Introduction and Market Size
  
• Mobile Applications – Strategy Case Studies 
  
• Conclusion
  
• Appendices (including full glossary of terms)

MNOs need to keep a watchful eye on revenues. As voice has become a commodity product, so now the cash-cow that is SMS looks threatened with a future of rising demand against flattening revenues. Advanced data services, including mobile broadband, offer many MNOs their last great high-margin opportunity.

Within the worldwide data services market, mobile broadband is one area where a number of exciting changes are taking place. Mobile broadband services—which were until recently looked upon as a luxury for subscribers in advanced mobile markets—have started to spread their presence in to almost every wireless market worldwide. MNOs worldwide have taken various initiatives to cater to the increasing uptake of mobile broadband services, including the deployment of advanced and high-speed mobile networks. 

Case Studies in this all-new report include:

• Telkomsel Indonesia, SMS
• China Mobile, MMS
  
• Softbank Japan, Mobile E-mail
  
• Vodafone UK, Mobile Broadband
  
• NTT DOCOMO Japan, Mobile Broadband
  
• Verizon Wireless US, Mobile Broadband
  
• Orange UK, Mobile Broadband
  
• Apple App Store, Mobile Applications
  
• Vodafone 360, Mobile Applications
  
• Get Jar, Mobile Applications

For each case study, we have identified and explained why each of these cases has been profiled. We have also provided a brief introduction about the service around which the case has been developed. By analysing the strategies that have been adopted by operators and other players, we have highlighted the essential success factors for each of the data services.

With the increasing penetration of high-end feature phones and smartphones, and recent heavy investment in network infrastructure and new technologies by MNOs worldwide – to ramp up the speed, coverage and capacity of networks, some of the key components for the successful delivery and uptake of advanced mobile data services, including mobile broadband, are in place.

But, of course, in a highly competitive environment like the worldwide mobile data services market, successful strategies become all the more important – especially in the mobile broadband space, after the disappointing ‘first false start’ of mobile Internet a decade ago.

Operator strategies for the successful delivery of advanced data services are dependent on the market behaviour and the current state of infrastructure in their respective markets. The appropriate network technology in one region might not be suitable in other regions because of the existing network technology, density of subscriber base, data use behaviour, investment required, and regulatory environment. Similarly, a pricing or marketing strategy that is successful in one region might not be sustainable in another region.

This essential new 159-page market study comprehensively covers the successful strategies adopted by mobile network operators and others to popularise their data offerings, and also features: revenue, user and technology forecasts; market sizing; key growth drivers; devices, smartphones, handsets and hardware; high speed network technologies and infrastructure deployments; worldwide, regional and company-level analysis; data plans and pricing, value chain analysis and business models; App stores and more.

Further reasons to buy this research:

• Identify the steps taken by MNOs to successfully increase data ARPU
  
• Find out which data services are performing well and which are currently out-of-favour
  
• See how to emulate the effective strategies adopted by MNOs to popularise their data offerings
  
• Study case studies on SMS, MMS, Mobile E-mail, Mobile Broadband and Mobile Applications
  
• Includes synopses of the earlier Portio Research reports: ‘Strategies for Driving Data ARPU’ and ‘Strategies for Creating End-User Demand for Mobile Data Services’
  
• Gain familiarity with the infrastructure and devices that enable mobile broadband access
  
• Compare regional mobile broadband trends; regional 3G subscriber forecasts
  
• Assess strategies to push mobile broadband uptake
  
• Scrutinize revenue, user and technology forecasts
  
• Appreciate the significance of data plans and pricing, value chains and business models
  
• Digest essential commentary on the growing demand for data services, and the double-edge sword that is flat rate data plans

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