'Informa Telecoms & Media's Mobile Value Added Services in Growth Markets' Market Study by Informa Telecoms and Media: published May 2010

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Mobile Value Added Services in Growth Markets

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Market Study
Published: May 2010
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2495.00 Buy Now!
Research from: Informa Telecoms and Media
Sector: Mobile Content & Apps

Summary Table of Contents Access Now! Request Free Sample Related Reports

Mobile operators in emerging markets have been, in many respects, more innovative and proactive in deploying new mobile VAS than their counterparts in the developed world.

Shailendra Pandey, Senior Analyst, Informa Telecoms & Media

The report focuses on mobile VAS in the high-growth emerging markets and offers analysis and forecasts on data services including Messaging, Mobile Music, Games, TV & Video, Mobile Internet, Social Networking, and Mobile Banking & Payments.

New for 2010 , Mobile Value Added Services in Growth Markets strategic report from Informa Telecoms and Media addresses and analyses the high growth emerging mobile markets and the opportunities to drive data ARPU through innovative and attractive mobile value added services in these markets.

This report will also provide you with detailed information and analysis on mobile VAS (Value Added Services) currently being offered in growth markets; the number of users, amount of usage, and the revenues these services are generating; and what challenges and opportunities mobile industry players have in these markets.

Key coverage in this report includes:

Drivers and Barriers for Mobile VAS in Growth Markets
Key Mobile VAS driving data ARPU in Growth Markets
Opportunities to deploy new Mobile VAS in Growth Markets
Pricing strategies adopted by operators and service providers for their mobile VAS in Growth Markets.
Growth of mobile Internet usage and its impact on mobile VAS revenues.

Key services covered:

Mobile Messaging (SMS, MMS, Email, IM) ~ Mobile Music (Ringtones, Ringback tones, Full-track Downloads, Music Streaming) ~ Mobile Games (Downloads and Real time games play) ~ Images, Mobile TV ~ Mobile Video (Streaming and Downloads) ~ Mobile Internet ~ Mobile Social Networking ~ Mobile Payments & Banking

Forecasts to 2014 in this report include:

Mobile Subscriptions and Subscribers, by country and world regions
Mobile Service Revenues, by country and world regions
Mobile Voice and Data Share of Total Mobile Services Revenue
Total ARPU, Voice ARPU and Data ARPU, by country and world regions
Mobile VAS Users, by country and world regions
Mobile VAS Users, by service type
Mobile VAS Traffic, by country and world regions
Mobile VAS Traffic, by service type
Mobile VAS Revenues, by country and world regions
Mobile VAS Revenues, by service type

Region & Countries covered:

(Asia Pacific) China ~ India ~ Indonesia ~ (Africa) South Africa ~ Nigeria ~ Egypt ~ (Middle East) Turkey ~ Saudi Arabia ~ Israel ~ (Latin America) Brazil ~ Mexico ~ Argentina ~ (Eastern Europe) Russia ~ Poland ~ Ukraine

Key questions answered by this report:

What are the key requirements to enable mass market adoption of mobile VAS in Growth Markets?
What network technologies and platforms are essential to deploy mobile VAS in Growth Markets?
What key regulatory issues remain to be resolved and what further standardisation is required?
What are the trends in Mobile VAS tariff pricing in Growth Markets?
What is the revenue potential from different mobile VAS in Growth Markets?
What are the existing business models and what new models will emerge?
What role will direct-to-consumer/off-portal initiatives play in mobile VAS in Growth Markets?
How will mobile advertising, social networking and user-generated content influence the growth of mobile VAS in Growth Markets?

Who should read this report:

Mobile Operators
Network / Infrastructure vendors and mobile VAS platform/technology providers
Handset manufacturers and mobile OS vendors
Mobile Content and Applications companies
Media brands and content owners
Digital and Mobile media distribution companies
Mobile Application Developers
Advertisers and marketing agencies
Broadcasters
Investment banks, consultants and industry analysts
Financial institutions involved with mobile communications
Venture capitalists and other investors

The report is particularly useful to:

Mobile Operators
Assess the opportunities for deploying new mobile VAS
evaluate the size of future markets for business plans for investment
identify new ways to differentiate and compete
Understand the key issues and challenges facing mobile operators
Assess the market opportunity for investing in new business plans and services
Formulate new product development strategy
Identify new sales area for existing products

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