Home > Market Research > Handsets & Devices > Worldwide Smartphone Sales Forecast to 2015

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Market Study
Published: May 2010
Pages: 36
Tables: 32
From: GBP 500.00   Buy Now!
Research from: Coda Research
Sector: Handsets & Devices

Document at a glance:
Type – Market forecast report, covering 2010 to 2015
Geography covered – Worldwide
Printed page length – 36
Number of figures – 32


In this report we provide our forecasts for smartphone sales year by year to 2015, separated by the following regions:

· Western Europe
· Eastern Europe
· Asia Pacific (excluding Japan)
· Japan
· North America
· South America
· Middle East and Africa

We forecast that worldwide sales of smartphones will total 2.5bn units throughout 2010 to 2015. We also anticipate that sales will grow at a compound annual growth rate of 24% by the end of this period.

Smartphone sales throughout Asia Pacific will grow by +26% CAGR, and units sold in the region will total 0.83bn during the 2010-2015 forecast period. China will dominate smartphone sales. Despite selling only 7m smartphones in the final quarter of 2009, we forecast that sales in China will rise by +29% CAGR, to reach 98m in 2015, driven partly by falling prices, 3G roll out and a burgeoning middle class.

Other forecasts show that North America smartphone sales will grow by +23% CAGR, and Central and South America by +33% CAGR. Smartphone sales across the Americas will total 0.83bn during the forecast period.

Smartphone sales in Western Europe will rise by +20% CAGR, dominated by sales in UK, France, Germany and Spain. Sales in Eastern Europe will grow by +25% CAGR, and sales in Middle East and Africa will rise by +21% CAGR.

We contextualise smartphone shipment forecasts with handset penetration data, 3G forecasts, and discussion.

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Table of Contents

Contents
Methodology
Global smartphone sales summary
Why smartphones are important
2009 smartphone sales by smartphone brand
1 Qtr 2010 v 1 Qtr 2009 smartphone sales
Global smartphone sales, 2009-2015
Regional smartphone sales summary, 2009-2015
Western Europe
Mobile handset penetration
3G subscribers, 2009-2014
Smartphone sales, 2009-2015
Eastern Europe
Mobile handset penetration
3G subscribers, 2009-2014
Smartphone sales, 2009-2015
Russia
Asia Pacific
Mobile handset penetration
3G subscribers, 2009-2014
Smartphone sales, 2009-2015
Focus on China
Central and South America
Mobile handset penetration
3G subscribers, 2009-2014
Smartphone sales, 2009-2015
Brazil
North America
Mobile handset penetration
3G Connections, 2009-2014
Smartphone sales, 2009-2015
Focus on the United States
Breakdown of subscriptions by major operator
All subscribers, 2009-2015
Smartphone vs feature phone subscribers, Dec 2009 vs Mar 2010
Smartphone shipments 2009, by operating system
Smartphone shipments 2010 forecast, by operating system
Smartphone shipments, 2009-2015
Mobile internet user split: smartphones vs feature phones, 2009-2015
Mobile internet users via smartphones, 2009-2015
Mobile internet users by smartphone brand
Middle East and Africa
Mobile handset penetration
3G connections, 2009-2014
Smartphone sales, 2009-2015
About Coda Research Consultancy

Figures
Figure 1. 2009 smartphone sales by brand
Figure 2. Smartphone sales by brand 1 Qtr 10 vs 1 Qtr 09
Figure 3. Global smartphone sales, 2009-2015
Figure 4. Smartphone sales – regional summary, 2009-2015
Figure 5. Western Europe – countries with highest mobile handset penetration
Figure 6. 3G subscriptions – Western Europe, 2009-2014
Figure 7. Smartphone penetration (m) across top five Western European countries
Figure 8. Smartphone penetration (%) across top five Western European countries
Figure 9. Smartphone sales – Western Europe, 2009-2015
Figure 10. Eastern Europe – countries with highest mobile handset penetration
Figure 11. 3G subscriptions – Eastern Europe, 2009-2014
Figure 12. Smartphone sales – Eastern Europe, 2009-2015
Figure 13. Asia Pacific – countries with highest mobile handset penetration
Figure 14. 3G subscriptions - Asia Pacific (excl Japan), 2009-2014
Figure 15. 3G subscriptions - Japan, 2009-2014
Figure 16. Smartphone sales – Asia Pacific (excl Japan), 2009-2015
Figure 17. Smartphone sales – Japan, 2009-2015
Figure 18. Smartphone sales – China, 2009-2015
Figure 19. Central and South America – countries with highest mobile handset penetration
Figure 20. 3G subscriptions – Central and South America, 2009-2014
Figure 21. Smartphone sales – Central and South America, 2009-2015
Figure 22. 3G subscriptions – North America, 2009-2014
Figure 23. Smartphone sales – North America, 2009-2015
Figure 24. North America – subscriptions by operator
Figure 25. Feature phone vs smartphone users, Mar 2010
Figure 26. Smartphone shipments by operating system, 2009
Figure 27. Smartphone shipments by operating system, 2010 forecast
Figure 28. Mobile internet user split: smartphone users vs feature phone users
Figure 29. Mobile internet user penetration across smartphone brands
Figure 30. Middle East and Africa – countries with highest mobile handset penetration
Figure 31. 3G subscriptions – Middle East and Africa, 2009-2014
Figure 32. Smartphone sales – Middle East and Africa, 2009-2015

For full details, please email keithw@cmsinfo.com

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