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Home >
Worldwide Smartphone Sales Forecast to 2015
Market Study
Published: May 2010
Pages: 36
Tables: 32
From: GBP 500.00 Buy Now!
Research from: Coda Research
Sector: Handsets & Devices
Document at a glance:
Type – Market forecast report, covering 2010 to 2015
Geography covered – Worldwide
Printed page length – 36
Number of figures – 32
In this report we provide our forecasts for smartphone sales year by year to 2015, separated by the following regions:
· Western Europe
· Eastern Europe
· Asia Pacific (excluding Japan)
· Japan
· North America
· South America
· Middle East and Africa
We forecast that worldwide sales of smartphones will total 2.5bn units throughout 2010 to 2015. We also anticipate that sales will grow at a compound annual growth rate of 24% by the end of this period.
Smartphone sales throughout Asia Pacific will grow by +26% CAGR, and units sold in the region will total 0.83bn during the 2010-2015 forecast period. China will dominate smartphone sales. Despite selling only 7m smartphones in the final quarter of 2009, we forecast that sales in China will rise by +29% CAGR, to reach 98m in 2015, driven partly by falling prices, 3G roll out and a burgeoning middle class.
Other forecasts show that North America smartphone sales will grow by +23% CAGR, and Central and South America by +33% CAGR. Smartphone sales across the Americas will total 0.83bn during the forecast period.
Smartphone sales in Western Europe will rise by +20% CAGR, dominated by sales in UK, France, Germany and Spain. Sales in Eastern Europe will grow by +25% CAGR, and sales in Middle East and Africa will rise by +21% CAGR.
We contextualise smartphone shipment forecasts with handset penetration data, 3G forecasts, and discussion.
Type – Market forecast report, covering 2010 to 2015
Geography covered – Worldwide
Printed page length – 36
Number of figures – 32
In this report we provide our forecasts for smartphone sales year by year to 2015, separated by the following regions:
· Western Europe
· Eastern Europe
· Asia Pacific (excluding Japan)
· Japan
· North America
· South America
· Middle East and Africa
We forecast that worldwide sales of smartphones will total 2.5bn units throughout 2010 to 2015. We also anticipate that sales will grow at a compound annual growth rate of 24% by the end of this period.
Smartphone sales throughout Asia Pacific will grow by +26% CAGR, and units sold in the region will total 0.83bn during the 2010-2015 forecast period. China will dominate smartphone sales. Despite selling only 7m smartphones in the final quarter of 2009, we forecast that sales in China will rise by +29% CAGR, to reach 98m in 2015, driven partly by falling prices, 3G roll out and a burgeoning middle class.
Other forecasts show that North America smartphone sales will grow by +23% CAGR, and Central and South America by +33% CAGR. Smartphone sales across the Americas will total 0.83bn during the forecast period.
Smartphone sales in Western Europe will rise by +20% CAGR, dominated by sales in UK, France, Germany and Spain. Sales in Eastern Europe will grow by +25% CAGR, and sales in Middle East and Africa will rise by +21% CAGR.
We contextualise smartphone shipment forecasts with handset penetration data, 3G forecasts, and discussion.