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Home > Market Research > Handsets & Devices > Worldwide Smartphone Sales Forecast to 2015
Document at a glance: Type – Market forecast report, covering 2010 to 2015 Geography covered – Worldwide Printed page length – 36 Number of figures – 32
In this report we provide our forecasts for smartphone sales year by year to 2015, separated by the following regions:
· Western Europe · Eastern Europe · Asia Pacific (excluding Japan) · Japan · North America · South America · Middle East and Africa
We forecast that worldwide sales of smartphones will total 2.5bn units throughout 2010 to 2015. We also anticipate that sales will grow at a compound annual growth rate of 24% by the end of this period.
Smartphone sales throughout Asia Pacific will grow by +26% CAGR, and units sold in the region will total 0.83bn during the 2010-2015 forecast period. China will dominate smartphone sales. Despite selling only 7m smartphones in the final quarter of 2009, we forecast that sales in China will rise by +29% CAGR, to reach 98m in 2015, driven partly by falling prices, 3G roll out and a burgeoning middle class.
Other forecasts show that North America smartphone sales will grow by +23% CAGR, and Central and South America by +33% CAGR. Smartphone sales across the Americas will total 0.83bn during the forecast period.
Smartphone sales in Western Europe will rise by +20% CAGR, dominated by sales in UK, France, Germany and Spain. Sales in Eastern Europe will grow by +25% CAGR, and sales in Middle East and Africa will rise by +21% CAGR.
We contextualise smartphone shipment forecasts with handset penetration data, 3G forecasts, and discussion.
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Table of Contents
Contents Methodology Global smartphone sales summary Why smartphones are important 2009 smartphone sales by smartphone brand 1 Qtr 2010 v 1 Qtr 2009 smartphone sales Global smartphone sales, 2009-2015 Regional smartphone sales summary, 2009-2015 Western Europe Mobile handset penetration 3G subscribers, 2009-2014 Smartphone sales, 2009-2015 Eastern Europe Mobile handset penetration 3G subscribers, 2009-2014 Smartphone sales, 2009-2015 Russia Asia Pacific Mobile handset penetration 3G subscribers, 2009-2014 Smartphone sales, 2009-2015 Focus on China Central and South America Mobile handset penetration 3G subscribers, 2009-2014 Smartphone sales, 2009-2015 Brazil North America Mobile handset penetration 3G Connections, 2009-2014 Smartphone sales, 2009-2015 Focus on the United States Breakdown of subscriptions by major operator All subscribers, 2009-2015 Smartphone vs feature phone subscribers, Dec 2009 vs Mar 2010 Smartphone shipments 2009, by operating system Smartphone shipments 2010 forecast, by operating system Smartphone shipments, 2009-2015 Mobile internet user split: smartphones vs feature phones, 2009-2015 Mobile internet users via smartphones, 2009-2015 Mobile internet users by smartphone brand Middle East and Africa Mobile handset penetration 3G connections, 2009-2014 Smartphone sales, 2009-2015 About Coda Research Consultancy
Figures Figure 1. 2009 smartphone sales by brand Figure 2. Smartphone sales by brand 1 Qtr 10 vs 1 Qtr 09 Figure 3. Global smartphone sales, 2009-2015 Figure 4. Smartphone sales – regional summary, 2009-2015 Figure 5. Western Europe – countries with highest mobile handset penetration Figure 6. 3G subscriptions – Western Europe, 2009-2014 Figure 7. Smartphone penetration (m) across top five Western European countries Figure 8. Smartphone penetration (%) across top five Western European countries Figure 9. Smartphone sales – Western Europe, 2009-2015 Figure 10. Eastern Europe – countries with highest mobile handset penetration Figure 11. 3G subscriptions – Eastern Europe, 2009-2014 Figure 12. Smartphone sales – Eastern Europe, 2009-2015 Figure 13. Asia Pacific – countries with highest mobile handset penetration Figure 14. 3G subscriptions - Asia Pacific (excl Japan), 2009-2014 Figure 15. 3G subscriptions - Japan, 2009-2014 Figure 16. Smartphone sales – Asia Pacific (excl Japan), 2009-2015 Figure 17. Smartphone sales – Japan, 2009-2015 Figure 18. Smartphone sales – China, 2009-2015 Figure 19. Central and South America – countries with highest mobile handset penetration Figure 20. 3G subscriptions – Central and South America, 2009-2014 Figure 21. Smartphone sales – Central and South America, 2009-2015 Figure 22. 3G subscriptions – North America, 2009-2014 Figure 23. Smartphone sales – North America, 2009-2015 Figure 24. North America – subscriptions by operator Figure 25. Feature phone vs smartphone users, Mar 2010 Figure 26. Smartphone shipments by operating system, 2009 Figure 27. Smartphone shipments by operating system, 2010 forecast Figure 28. Mobile internet user split: smartphone users vs feature phone users Figure 29. Mobile internet user penetration across smartphone brands Figure 30. Middle East and Africa – countries with highest mobile handset penetration Figure 31. 3G subscriptions – Middle East and Africa, 2009-2014 Figure 32. Smartphone sales – Middle East and Africa, 2009-2015
For full details, please email keithw@cmsinfo.com
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