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US mobile advertising and eCommerce revenues, with forecasts to 2015
Market Study
Published: April 2010
Pages: 36
Tables: 29
From: GBP 1000.00 Buy Now!
Research from: Coda Research
Sector: Mobile Content & Apps
Document at a glance:
Type – US market forecast and assessment report, to 2015
Printed page length – 36
Number of forecasts – 13
Number of other figures – 16
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We forecast that mobile internet users via handsets in the US will rise to 158m in 2015, and smartphone owners will rise to 194m in the same year. In view of this, prospects for revenues from mobile advertising and mobile eCommerce are considerable, and we predict each will increase by +37% CAGR and +65% CAGR respectively, between 2009 and 2015.
This 36 page report examines mobile advertising and eCommerce via handsets in the US to 2015, and is divided into two sections. The first section provides analysis and forecasts for ad revenues across SMS, Display and Search, and for mobile eCommerce revenues up to 2015.
The second section is given over to an analysis of the following drivers to mobile eCommerce and mobile advertising:
Smartphone subscribers (with forecast to 2015)
3G subscribers (with forecast to 2015)
Mobile internet users (with forecast to 2015)
Applications (including in app advertising)
Location based services, eCommerce, and advertising
Mobile coupons and payments
Social networking
Video (including in video advertising)
Music
Type – US market forecast and assessment report, to 2015
Printed page length – 36
Number of forecasts – 13
Number of other figures – 16
-------------------------------------------
We forecast that mobile internet users via handsets in the US will rise to 158m in 2015, and smartphone owners will rise to 194m in the same year. In view of this, prospects for revenues from mobile advertising and mobile eCommerce are considerable, and we predict each will increase by +37% CAGR and +65% CAGR respectively, between 2009 and 2015.
This 36 page report examines mobile advertising and eCommerce via handsets in the US to 2015, and is divided into two sections. The first section provides analysis and forecasts for ad revenues across SMS, Display and Search, and for mobile eCommerce revenues up to 2015.
The second section is given over to an analysis of the following drivers to mobile eCommerce and mobile advertising:
Smartphone subscribers (with forecast to 2015)
3G subscribers (with forecast to 2015)
Mobile internet users (with forecast to 2015)
Applications (including in app advertising)
Location based services, eCommerce, and advertising
Mobile coupons and payments
Social networking
Video (including in video advertising)
Music