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Table of Contents

Market Study
Published: February 2010
Pages: 149
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 1499.00  Buy Now!
Research from: Visiongain
Sector: Mobile Content & Apps

The Apple iPhone has been a revelation since it was first launched in the US in June 2007. The first handset was met with great enthusiasm and excitement due to the reputation that Apple has developed. The iPhone has consequently heightened Apple's brand and this has continued as new and improved versions of the handset have been released. Operators have benefitted from increased data traffic from their iPhone-bundled subscriptions due to Apple’s success in producing a compelling user interface ideal for browsing and multimedia use.

Although Apple has some way to go before rivalling the overall market share of longer established competitors in the handsets business, those firms such as Nokia, Sony Ericsson and RIM, are understandably concerned about the iPhone becoming a key driver in mobile data uptake. The market is also witnessing the increasing entry of Android-based handsets, whilst the Symbian Horizon open source platform has now been launched. Manufacturers including Nokia are actively expanding their user interface, music and app store offerings in response to the precedent set by Apple, while staving off the threat to its core device business. The digital commercial landscape is becoming increasingly fractured with competitive activity, thus indicating a proliferation in opportunities for players across the value chain.

O2 and Orange, are hoping to compete against the success of Apple in persuading users to download and use mobile applications by building their own competing open platform which can be used by developers of games and other services.

• Can you afford to miss out on any such opportunities?
• What actions are you taking in order to keep up with your rivals?
• How can your company make the most of this opportunity?

Despite difficult economic conditions the mobile phone market has not been affected to the same degree as other industries. Consequently, interest in Smartphones and high end handsets has remained high presenting opportunities for Apple and other manufacturers to exploit. Interest in high end handsets is also increasing among younger users who see them as ideal means to keep in contact with friends via mobile social networking and mobile messaging. This has been further aided by operators offering PAYG deals to encourage the use of Smartphones and high end handsets. The iPhone is therefore ideally placed to benefit from this increase in popularity given its styling and brand appeal. How can you appeal to younger consumers? How will the rise in popularity in Smartphones affect your company?

Apple has led the way in terms of multimedia and value added services. The iTunes and App Store services have demonstrated how additional revenues can be generated, whilst consumers can maintain an interest in the Apple brand. You may be looking to work with or compete against this considerable market protagonist of the global digital multimedia business. By reading this report today you can ensure you do not get left behind.

Read this report and find out why and how Apple has succeeded in establishing a nascent but quickly growing market presence and extending its reputation for innovation, style and quality into those above fields. This report will enlighten you on ways to collaborate with or compete against this corporate symbol of the digital multimedia age.

Reading this exclusive management report will tell you the following:

• Why is Apple targeting the mobile market?
• How has the Apple iPhone affected mobile handset design and the mobile market as a whole?
• How successful will Apple be in the mobile market?
• What are the strengths and weaknesses of Apple's mobile strategy?
• What will the future hold for Apple in mobile? How will its products develop?
• What effect, if any, will the iPad have on future developments?
• How have Apple's rivals reacted to the emergence of the iPhone?

The latest exclusive visiongain management report will provide you with valuable insight in to Apple's mobile strategy and the effect it will have on consumers and its rivals. Apple and the iPhone/iPad are set to continue to have a significant impact on the mobile industry, thus it is crucial for you to be aware of what is happening allowing you to take action of your own company's activities. Manufacturers, operators and content providers alike are already implementing decisive strategy of their own in order to counter the actions implemented by Apple. Can you afford to take no action and risk falling behind?

Who needs to read this report?

Directors, VP and Senior managers in:
• Mobile/Cellular carriers and operators
• Mobile handset manufacturers
• Mobile music providers
• Mobile music brands/marketers
• Mobile web content players

Companies Listed

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