Home > Market Research > Mobile Content & Apps > Mobile Payments 2010-2014 :: Portio Research

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Market Study
Published: March 2010
Pages: 110
Tables: 59
From: GBP 995.00   Buy Now!
Research from: Portio Research
Sector: Mobile Content & Apps

Examining the exciting worldwide mobile payments market, this essential new report delivers analysis of mobile payment services including in-app payments, mobile ticketing and mobile coupons, and identifies the opportunities in the mobile payments space.

This invaluable research provides growth forecasts and market sizing; details the various types of mobile payments and different platforms they use; reveals the drivers and challenges affecting mobile payment development; appraises mobile payment business models and compares value chains; and offers supporting case studies and profiles of major markets, key players and successful mobile payment services.

Key features of this essential new market study:

• Plan using mobile payment volume and user forecasts to 2014
• Study major markets, key players and successful service deployments
• Understand how mobile handsets complete payment-related transactions
• Uncover the key stakeholders in this segment; learn who MNOs are teaming with
• Gain insight into the different types of mobile payments, platforms and applications
  
• Analyse the USD 108 billion that mobile payments are generating in 2010
  
• Assess the challenges for different mobile payment platforms
  
• Appraise mobile payment business models
  
• Examine different value chains
  
• All this and more in this must-have 110 page report

About this report

The worldwide mobile payments market has significantly evolved in the last five years, with mobile handsets now being readily used for a variety of payment-related transactions.

Mobile network operators – either on their own or in partnership with banks/financial institutions and mobile payment service providers – are developing platforms and applications to offer mobile payment services, and with such initiatives in place, the mobile payments segment has established itself in several advanced mobile markets worldwide and is now also expanding its reach in emerging markets.

The worldwide mobile payments volume – denoting the face value of purchases and transactions through mobile handsets – stood at USD 68.7 billion in 2009, up from USD 45.6 billion in 2008, and will surge nine-fold to reach USD 633.4 billion by end-2014.

In 2009, there were 81.3 million mobile payment users worldwide and this number is forecast to grow over six-fold to reach nearly 490 million by the end of 2014, seeing the worldwide penetration of mobile payment users increasing over four-fold to reach almost 8 percent by end-2014.

This new market study looks at the worldwide mobile payments market in seven fact-filled chapters:

· Introduction
· Mobile Money
· Mobile Payments
· Mobile In-application Payments
· Mobile Ticketing and Coupons
· Conclusion
· Appendices (including full glossary of terms)

Obstacles to the adoption of mobile payments have included a lack of scalable and viable business models, lack of standardisation, and fragmented commercial efforts. And of course, advanced mobile data services also often have a tendency of initially faring better in advanced mobile markets, rather than emerging or less advanced markets; and – though exceptions exist to this generalization – mobile payments have broadly followed this pattern of adoption.

However, the success of mobile payment business models in some key markets and the encouraging uptake of mobile payment services therein has revived the interest of potential stakeholders in deploying the next phase of mobile payment services worldwide. Mobile payments are now finding traction with consumers who prefer cashless payments and with merchants seeking to reduce costs and transaction times.

From simple SMS-based services to advanced bar-coded tickets and beyond, mobile payment services have come a long way and yet still remain in a relatively nascent stage. This 109-page report explores how stakeholders can unite to realise the huge untapped potential that mobile payments possess to substantially increase their revenues and user bases.

Further reasons to buy this research:

• Benefit from worldwide and regional level analysis
  
• Review new and essential forecasts and market data
  
• Explore and identify opportunities and benefits in this exciting growth segment
  
• Improve familiarity with mobile payment technology - where it’s deployed and how it works, including SMS/Application, WAP, USSD, and NFC
  
• See which regions will gain most from the impressive increases in mobile payment volumes and users in the next five years
  
• Expose obstacles to the adoption of mobile payments and how to overcome these
  
• Identify the drivers for stakeholders within the mobile payments ecosystem
  
• Review depicted business models, including Apple’s In-app Payments model
  
• Appreciate the revenue potential of mobile In-App payments for MNOs, App Developers and Handset Manufacturers

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Table of Contents

Introduction  8
Worldwide Mobile Market  8
Worldwide Mobile Payments Market . 8
Mobile Payment Users . 8
Mobile Payment Volumes . 10
Market Size  10
Mobile Money.. 13
Objective . 13
Overview . 13
Mobile Payments .. 16
Overview . 16
Case Studies – Mobile Payments  25
Japan  25
The UK . 29
The US . 31
Drivers . 33
Challenges . 35
Value Chain .. 38
Business Models . 40
Bank-centric Model.. 40
Collaboration Model  43
Operator-centric Model .. 46
Peer-to-Peer Model . 49
Key Players  53
Safaricom Kenya – M-PESA .. 53
NTT DOCOMO Japan – DCMX  55
Globe Telecom Philippines – GCASH  56
mChek .. 57
Paybox . 58
paythru . 59
Mobile In-application Payments . 61
Overview . 61
Revenue Potential  61
Operators  61
Application Developers .. 61
Handset Manufacturers . 62
In-app payment mechanism  62
Business Model 62
Case Study: Apple App Store  63
Mobile Ticketing and Coupons  67
Overview . 67
Mobile Ticketing .. 67
Mobile Coupons .. 68
Drivers and Inhibitors . 68
Key Players – Mobile Ticketing and Coupons  69
Mobiqa . 69
NeoMedia Technologies  71
Cellfire .. 73
Market Size  74
Value Chain – Mobile Ticketing. 75
Business Models – Mobile Ticketing .. 77
Model I . 77
Model II  78
Value Chain – Mobile Coupons  7
Business Model – Mobile Coupons . 80
Case study . 81
Mobile Ticketing – Go North East . 81
Mobile Coupons – Planet Funk . 83
Opportunities and Benefits for Stakeholders .. 84
Conclusion  86
Appendices .. 90
Glossary .. 91
Portio Research Classifications .. 103
Companies Mentioned in this Report .. 104
About the Authors. 107

List of Figures
Figure 1: Mobile Subscribers – Worldwide (In Million, 2009 – 2014F)  8
Figure 2: Mobile Payment Users and Penetration – Worldwide (2009 – 2014F) .. 9
Figure 3: Mobile Payment Users – Regional (In Million, 2009 & 2014F) .. 9
Figure 4: Mobile Payment Volumes – Worldwide (In USD Billion, 2009 – 2014F) . 10
Figure 5: Mobile Payment Volumes – Regional (In USD Billion, 2009 & 2014F)  11
Figure 6: Mobile Payment Volumes – Growth by Region (In Percent, 2009 – 2014F)  11
Figure 7: Mobile Payment Opportunities for Key Stakeholders .. 16
Figure 8: How NFC Payments work  19
Figure 9: Subscribers with NFC Capable Handsets — Worldwide (In Million, 2009 – 2014F) . 20
Figure 10: Penetration of NFC Devices — Worldwide (In Percent, 2009 – 2014F) . 20
Figure 11: Mobile Payment Users — Worldwide (In Million, 2009 – 2014F)  21
Figure 12: Mobile Payment Volume — Worldwide (In USD Billion, 2009 – 2014F) . 22
Figure 13: NFC Payment Volume — Worldwide (In USD Billion, 2009 – 2014F) . 23
Figure 14: NFC Payment Volume as a Percentage of Mobile Payment Volume — Worldwide (In
Percent, 2009 – 2014F) . 24
Figure 15: Contactless Mobile Payments Services in Japan .. 26
Figure 16: DCMX Users (In Million, June 2009 – December 2009) . 27
Figure 17: Consumer Spending Behaviour for Contactless Payments – Japan (2008) . 27
Figure 18: Contactless Payment Trials on NoWcard Buses for Over-the-Air Ticket Sales to NFCenabled
Handsets by the UK’s Department for Transport  30
Figure 19: Mobile Payment Volume — The US (In USD Billion, 2009 – 2014F) .. 31
Figure 20: Micro-payment Opportunities in the US (In USD Billion, 2009) .. 32
Figure 21: Basic Value Chain of Mobile Payments .. 38
Figure 22: Bank-centric Model  40
Figure 23: Bank-centric Model – Benefits and Drawbacks .. 42
Figure 24: Collaboration Model . 43
Figure 25: Collaboration Model – Benefits and Drawbacks . 45
Figure 26: Operator-centric Model  46
Figure 27: Operator-centric Model – Benefits and Drawbacks .. 48
Figure 28: Peer-to-Peer Model .. 49
Figure 29: Peer-to-Peer Model – Benefits and Drawbacks .. 51
Figure 30: M-PESA Users – Kenya (In Million, March 2008 – September 2009) . 53
Figure 31: Monthly P2P Transactions Value – Kenya (In USD Million, March 2008, March 2009 & September 2009) .. 54
Figure 32: DCMX Users (In Million, June 2009 – December 2009) . 55
Figure 33: GCASH Users (In Million, 2007 – 2009) . 56
Figure 34: Apple App Store In-app Payments Model . 63
Figure 35: Application Downloads from Apple’s App Store – Performance in the eighteen months since launch . 64
Figure 36: Drivers and Inhibitors – Mobile Ticketing and Coupons . 69
Figure 37: Major Business Deals and Partnerships – Mobiqa  70
Figure 38: Major Business Deals and Partnerships – NeoMedia Technologies  72
Figure 39: Major Business Deals and Partnerships – Cellfire . 73
Figure 40: Mobile Ticketing and Coupons Users — Worldwide (In Million, 2009 – 2014F) . 74
Figure 41: Mobile Ticketing and Coupons Volume — Worldwide (In USD Billion, 2009 – 2014F) .. 74
Figure 42: Basic Value Chain of Mobile Ticketing  75
Figure 43: Mobile Ticketing – Business Model I  77
Figure 44: Mobile Ticketing – Business Model II .. 78
Figure 45: Basic Value Chain of Mobile Coupons  79
Figure 46: Mobile Coupons – Pay per Redemption Business Model .. 80
Figure 47: Increase in Revenue of Go North East (In GBP Million, 2006 – 2009)  81
Figure 48: Go North East’s Contribution to Go-Ahead’s Bus Revenue (In Percent, 2005 – 2009) .. 82
Figure 49: Benefits of Planet Funk’s mobile coupons campaign .. 83
Figure 50: Mobile Payment Volumes – Regional (In USD Billion, 2009) .. 86
List of Tables
Table 1: Regional Break-out of Mobile Payment Users (In Million, 2009 – 2014F) . 22
Table 2: Regional Break-out of Mobile Payment Volume (In USD Billion, 2009 – 2014F) 23
Table 3: Regional Drivers – An Overview . 34
Table 4: Challenges for Different Mobile Payment Platforms . 35
Table 5: Assessment of Challenges for Different Mobile Payment Platforms . 36
Table 6: Regional Challenges – An Overview  37
Table 7: Comparison of Mobile Payments Business Models .. 52
Table 8: Top Applications with In-app Payments available from Apple’s App Store (November 2009) 65
Table 9: Opportunities and Benefits of Mobile Ticketing and Coupons for Stakeholders . 84

For full details, please email keithw@cmsinfo.com

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