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Fleet Management in Europe - 6th Edition

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Table of Contents

Market Study
Published: June 2011
Pages: 130
Tables: 28
From: GBP 833.00  Buy Now!
Research from: Berg Insight
Sector: Mobile Content & Apps

How will the market for fleet management systems for commercial vehicles in Europe evolve in 2011 and beyond? Now in its sixth edition this strategic research report in the M2M Research Series from Berg Insight covers the latest trends and developments in the dynamic telematics industry. Get up to date with the latest information about vendors, products and markets.


Highlights from the sixth edition of this report:
Insights from 35 new executive interviews with market leading companies.
New data on vehicle populations and commercial fleets in Europe.
Comprehensive overview of the fleet management value chain and key applications.
In-depth analysis of market trends and key developments.
Updated profiles of 65 aftermarket fleet management solution providers.
Summary of OEM propositions from truck and construction equipment brands.
Revised market forecasts lasting until 2015.

Executive summary
Fleet management is an ambiguous term used in reference to a wide range of solutions for
different vehicle-related applications. Berg Insight’s definition of a fleet management solution
is a vehicle-based system that incorporates data logging, satellite positioning and data
communication to a backoffice application. The history of fleet management solutions goes
back several decades. On-board vehicle computers first emerged in the 1980s and were soon
connected to various satellite and terrestrial wireless networks. Today mobile networks can
provide ubiquitous online connectivity at a reasonable cost and mobile computing
technology delivers very high performance, as well as excellent usability. All of these
components combined enable the delivery of vehicle management, transport management,
driver management and mobile workforce management applications linking vehicles and
enterprise IT systems.
Commercial vehicle fleets play an essential role in the European economy. According to
official statistics there were 35.5 million commercial vehicles in use in EU23+2 in 2008. The
6.2 million medium and heavy trucks accounted for more than 75 percent of all inland
transports, forming a € 250 billion industry. Approximately 0.7 million buses and coaches
stood for 9.3 percent of all passenger kilometres. Last but not least, the greater part of the
28.6 million light commercial vehicles (LCV) in Europe was used by mobile workers and for
activities such as distribution of goods and parcels.
Berg Insight is of the opinion that the European fleet management market has entered a
growth period that will last for several years to come. Individual markets may however suffer
temporary setbacks, depending on the local economic developments. The number of fleet
management systems in active use is forecasted to grow at a compound annual growth rate
of 20.7 percent from 2.0 million units at the end of 2010 to 5.0 million by 2015. The
penetration rate in the total population of non-privately owned commercial vehicles is
estimated to increase from 6.9 percent in 2010 to 17.6 percent in 2015.
A group of international aftermarket solution providers have emerged as the leaders on the
European fleet management market. Masternaut is ranked as the largest player overall in
terms of installed base with close to 200,000 units deployed, mainly in France and the UK.
TomTom Business Solutions was the fastest growing vendor also in 2010 and has now
surpassed 143,000 subscribers. Transics is number one in the heavy trucks segment with an
estimated 65,000 active units installed. Other significant players include European companies
such as Vehco, Navman Wireless and Trafficmaster and international players like Trimble and
Qualcomm from the US and the South African telematics providers Digicore and MiX
Telematics.
All major truck manufacturers on the European market offer OEM telematics solutions as a
part of their product portfolio. Mercedes-Benz, Volvo and Scania launched their first products
in the 1990s and followed by MAN in 2000, Renault Trucks in 2004, DAF Trucks in 2006 and
IVECO in 2008. The products are all supporting the FMS standard and can generally be
deployed in mixed fleets even if some functionality can be brand-specific. A major trend in the
past three years has been the announcement of solutions for remote downloading of digital
tachograph data and more advanced functionalities for eco-driving.
The consolidation trend in Europe has been accelerating in the past 18 months with a total of
nine major M&A activities. Francisco Partners, a global technology-focused private equity
firm, acquired Cybit in January 2010 in a deal worth about € 28 million. This deal was later
followed by the acquisition of Masternaut in April 2011 forming the leading player in Europe
from the Masternaut and Cybit operations while keeping the Masternaut brand. Trafficmaster
was acquired by Vector Capital in June 2010 and subsequently delisted from the London
Stock Exchange. In July 2010, Trimble acquired Punch Telematix focusing on the heavy
trucks segment in a transaction worth € 13.5 million strengthening Trimble’s position in
mainland Europe considerable. Digicore acquired in the same month Minorplanet in the UK
along with the associated businesses in the Netherlands, Belgium and Germany. A part of
Datatronics in Spain – Datatronics Mobility – was acquired by French Sedimap Group in
October 2010. Another recent acquisition was done by Vehco in Sweden that acquired
Elomobile in France in March 2011. Vehco is the market leader in the Nordics with new
ambitions to be a major European player expanding into new countries. The latest transaction
was done in June 2011 when Transics acquired the European activities of CarrierWeb.

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