Home > Market Research > Mobile Content & Apps > Mobile Messaging Futures 2010-2014: Analysis and Growth Forecasts for Mobile Messaging Markets Worldwide: 4th Edition

Table of Contents

Market Study
Published: January 2010
Pages: 346
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 1995.00   Buy Now!
Research from: Portio Research
Sector: Mobile Content & Apps

The highly anticipated fourth edition of our best selling messaging report is now available to order. This new edition is packed with detailed market analysis, traffic and revenue forecasts and a brand new vendor survey. This substantial 346-page market study gives you all the data you need for SMS, MMS, mobile e-mail and mobile IM markets worldwide, and includes a BONUS 26-slide Executive Summary presentation. With essential insight into a market that is forecast to be worth USD 233 billion by end-2014, this is one of the most detailed and popular reports ever written on the worldwide mobile messaging market.

Key features of this essential new market study:

• Understand the true value of the worldwide mobile messaging industry
  
• Review detailed growth forecasts to 2014 for SMS, MMS, mobile e-mail and mobile IM
• Study thorough analysis of the rapid growth still to come over the next 5 years
  
• Assess country level data and market sizing for 71 key messaging markets
  
• Read profiles of 38 leading mobile messaging solutions vendors
  
• Analyse the massive USD 102 billion that SMS is making today
  
• Scrutinise comprehensive traffic and revenue growth forecasts for SMS and MMS
  
• Learn about the rapid development of mobile e-mail and mobile IM
  
• Essential insight and extensive worldwide, regional and country-level data
  
• All this and more in this must-have 346 page report

About this report

Mobile messaging is huge. The worldwide mobile messaging market was worth USD 150.6 billion in 2009, and this figure will race to USD 233 billion by end-2014. Among the four exciting mobile messaging services (SMS, MMS, mobile e-mail and mobile IM) scrutinised in this invaluable new report, SMS yielded the highest revenue for operators in 2009 and will continue to unequivocally rule the mobile messaging world in the immediate future. Even in 2014, SMS will generate more revenue than the collective revenue of the other three services.

In 2009, worldwide SMS revenue stood at a staggering USD 102.3 billion and this is forecast to grow to over USD 109 billion by end-2010. Annual worldwide SMS traffic volumes rose to nearly 5.5 trillion SMS at end-2009, and total SMS traffic will break 6.6 trillion in 2010. Highly impressive growth will continue from there.

MMS is not a failure. We closed out the last edition of MMF pressing this sentiment home — MMS was the second most successful non-voice mobile service in the world then, and remains so now — but with misconceptions about this messaging service still rife, it bears repeating. MMS is a success.

MMS has seen significant, impressive growth. Granted not the unrealistic growth that was over-imagined before its launch, and obviously not the astronomical uptake that SMS has seen, but rising revenues that will make it a USD 31.5 billion market by end-2010 and keep it as the second most successful messaging service (behind SMS) in revenue terms until end-2014. In 2009, worldwide MMS revenue saw a year-on-year increase of over 22 percent; worldwide MMS traffic in 2009 achieved y-o-y growth of 48 percent.

This new market study looks at the worldwide mobile messaging market in eleven fact-filled chapters:

· Introduction
· Worldwide Mobile Market
· Mobile Messaging Market
· SMS
· MMS
· Mobile E-mail
· Mobile IM
· Mobile Messaging Vendor Survey
· Messaging Vendor Profiles
· Summary and Conclusions
· Appendices (including full glossary of terms)

Using ever-improving forecasting models, this detailed new market study explores the relationships between SMS and mobile IM, MMS and mobile e-mail, and how these messaging formats are likely to grow together; through our examination of the competition and synergies between these formats, we help you understand the likely future relationships.

Our essential new research finds that the worldwide mobile e-mail user base stood at 330.5 million at the end of 2009 — an increase of 34.6 percent from 2008 — and will grow to nearly 3.5 times its current size by end-2014. While growth in mobile e-mail revenue is not expected to keep pace with user base growth, worldwide mobile e-mail revenue will still more than double from 2009’s USD 17.3 billion to nearly USD 40 billion by end-2014.

In 2009, the worldwide mobile IM (MIM) user base stood at 191.1 million and this is forecast to grow five-fold to an incredible 955.6 million users in 2014. Meanwhile, worldwide mobile IM revenues will multiply four-fold from USD 4.3 billion in 2009 to USD 18 billion by end-2014.

The expansive fourth edition in our hugely popular messaging series also contains analysis from our new survey of the worldwide mobile messaging solutions community, plus a BONUS 26-slide Executive Summary presentation. With essential insight and extensive worldwide, regional and country-level data over 346 pages, this is one of the most detailed and popular reports ever written on the worldwide mobile messaging market.

Further reasons to buy this research:

• Benefit from a complete review for each messaging technology in each region
  
• Explore and identify opportunities in this rapidly growing segment
  
• Examine regional mobile e-mail and mobile IM revenue and user penetration forecasts
  
• Familiarise yourself with the growing USD 169 billion messaging market in 2010
  
• Gain insight into P2P/A2P SMS Traffic breakouts; and SMS 2.0
  
• Understand why SMS forecasts can’t be aggressive enough; and how MMS is very much a success with a bright future
  
• Reflect on responses and analysis from our new messaging vendors survey
  
• Digest commentary on the effects of messaging bundle pricing plans; the impact of the financial crisis; and the potential threat from smartphones to data revenues
  
• Speed-read the bonus 26-slide executive summary presentation

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Table of Contents

Introduction

Worldwide Mobile Market

Mobile Messaging Market

SMS
History of SMS
Europe
Asia Pacific
North America
Latin America
Africa and Middle East
SMS 2.0

MMS
Europe
Asia Pacific
North America
Latin America
Africa and Middle East

Mobile E-mail
Europe
Asia Pacific
North America
Latin America
Africa and Middle East

Mobile IM
Europe
North America
Latin America
Africa and Middle East

Mobile Messaging Vendor Survey
SMS
MMS
Mobile E-mail
Mobile IM

Messaging Vendor Profiles
Acision
Affle
Aicent
Airwide Solutions
Anam
Bubble Motion
Clickatell
Colibria
Comverse
Comviva
emoze
Funambol
Globatel Media
Good
Interop Technologies
Jinny
mcTEL
Miyowa
Momail Systems
Netxcell
Neustar
NewBay
Nokia
Openmind Networks
Openwave
RIM
SEVEN
Sicap
Soprano
Sybase 365
Synchronica
Syniverse
Tekelec
TeleCommunication Systems
TeleDNA
Telenity
Telsis
TynTec

Summary and Conclusions

Appendices
Glossary
Portio Research Classifications
Companies Mentioned in this Report
About the Authors
Also available from Portio Research Limited

For full details, please email keithw@cmsinfo.com

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