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Market Study
Published: October 2009
Pages: 161
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 1499.00  Buy Now!
Research from: telecomsmarketresearch
Sector: Networks & Infrastructure

International mobile roaming is one of the most important services in the European mobile operator's portfolio. According to figures released by the GSM Association some 42 per cent of Europeans travel outside their home country. This is a higher proportion of travellers than any other major zone, while revenues from international roaming has accounted for up to 20 per cent of total mobile operator turnover in Europe. With the introduction of Pan European regulation the cost of roaming has become a highly visible target over time.

International mobile roaming is one of the most important services in the European mobile operator's portfolio. According to figures released by the GSM Association some 42 per cent of Europeans travel outside their home country. This is a higher proportion of travellers than any other major zone, while revenues from international roaming has accounted for up to 20 per cent of total mobile operator turnover in Europe. With the introduction of Pan European regulation the cost of roaming has become a highly visible target over time.

Mobile roaming is transforming itself in Europe as a result of regulatory intervention by the European Commission (EC). The introduction of a euro-tariff on retail and wholesale pricing for voice calls has resulted in a reduction of roaming tariffs within the European area but an increase in international roaming rates to destinations outside of the European area.

But a cap imposed on voice roaming by the EC was only the start of the regulatory process. Even without regulatory intervention, to date the roaming market has failed to realise its full potential due to a lack of customer usage and awareness of the real costs of roaming. Will this make the industry prone to shocks from outside regulation and technological change?

This new report, which contains some of the latest data on tariffs and regulatory/policy developments from several regions, looks at those issues and at how pricing trends and policy among mobile operators are adapting to the wide reaching regulatory changes taking hold in Europe over the course of 2009. The report also looks beyond Europe, also looking at pricing trends and policy in the Middle East and Africa, the Asia Pacific region and the Americas, in relation to changing market requirements.
 
Find out the answers to these and many other questions by buying this vital industry insight.

Who needs to read this report?
Directors, VP and Senior managers in:
• Mobile/ Cellular carriers and operators
• Regulatory Authorities
• Mobile Network vendors
• International Gateway operators
• VoIP providers
• Brands looking to tap into the mobile audience

If you work for any of the above companies then you really need to get to grips with this concept before you get left behind. Act today and order your copy of this innovative report.

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