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Operator strategies in the application store ecosystem
Report
Published: October 2009
Pages: 18
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 934.38 Buy Now!
Research from: Ovum Research and Consultancy
Sector: Mobile Content & Apps
Apple has changed the rules for mobile content, and application stores are here to stay. Indeed, they are part of a wider shift towards the Internet as a platform for applications – mobile or otherwise. Operators need to embrace this shift; the big question is, how can they do this successfully and in a way that provides meaningful differentiation in an increasingly competitive app store market?