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Future Mobile Pricing: Mobile broadband, content and growth market trends and strategies
Market Study
Published: December 2009
Pages: 126
Tables: 112
From: GBP 2495.00 Buy Now!
Research from: Informa Telecoms and Media
Sector: Mobile Strategies
"Even before the global economies began to falter, the mobile industry had begun to reform. There has been an accelerating trend away from networks and coverage towards consumer services as the core operator proposition, but there are less barriers to entry in this field and competition is coming from all parts of the value chain – and beyond it. "
Angela Stainthorpe,
Senior Research Analyst,
Informa Telecoms and Media
Future Mobile Pricing Trends systematically analyses the current trends in pricing for mobile services and evaluates the models that will drive profitability and growth in new and evolved services. The report gives strategic consideration to the factors that will affect and be affected by pricing models as the market evolves, using extensive case studies and primary data to support its findings.
Key Data Sets
Voice
Average number of tariffs
Payment type - postpaid, prepaid or hybrid
Average per minute price
Average number of bundled minutes
Average contract length
SMS
Average price per region
Content
Average global mobile content prices
Average content prices by type
Mobile broadband
Average number tariffs
Payment type
Average per MB price
Average download limit
Average contract length
Key questions answered in this report
> What are the most popular pricing models in the market today?
> What innovations are happening and why?
> What is driving evolution of pricing models?
> What problems exist that pricing has created or may be able to fix?
> Is hybrid pricing a middle ground between postpaid and prepaid or an entirely new model for the future?
> How are growth markets using pricing to tackle their unique challenges?
> Is there value for operators in content and applications?
> What models currently exist for mobile broadband and how will they evolve?