Home > Market Research > Handsets & Devices > Smartphone Futures 2010-2014

Table of Contents

Market Study
Published: December 2009
Pages: 120
Tables: 70
From: GBP 995.00   Buy Now!
Research from: Portio Research
Sector: Handsets & Devices

• Fully understand the rapidly-developing smartphone market
• Vendors, Operating Systems, App stores, Forecasts and Market Shares
• Covers Apple, RIM, Nokia, HTC, Motorola, Sony Ericsson, Palm, NEC,

Samsung, Sharp, Symbian, Microsoft, Android and much more

Worldwide market analysis and competitor positioning in the high-end handset market in 2009 and beyond.

This timely new report examines the changing scenario of the Mobile Handset industry and the exciting emergence of the Smartphone segment.

Key areas addressed in this detailed must-have study include the evolution of the mobile andset industry, discussing important aspects such as its changing dynamics induced by the growth of smartphone sales and the impact of recession.

We also look at the value chain related to products and services pertaining to the Smartphone market, and we study key developments in the Smartphone market, highlighting the evolving market scenario and repositioning of smartphone vendors with the market entry of potential challengers for Nokia and RIM, such as Apple, HTC and more.

The report includes for you an overview of the major Smartphone Operating Systems and the applications market, looking at App Stores and other factors affecting the overall development of the growing high-end handset market.

Key features of this exciting new market study:

> Analyze the major players and how the battlegrounds are playing out
> Examine the positioning of Operating Systems and App Stores
> Explore opportunities in this growing segment
> Study vendor profiles, learn more about the key players
> Plan using handset and smartphone forecasts to 2014
> Compare iPhone and BlackBerry growth
> Gain insight into the associated benefits of smartphone development
> Read about regional variations, understand key markets for certain vendors

Building on the scope of our popular “iPhone vs. BlackBerry report”, this new market study looks at the entire smartphone ecosystem in eight fact-filled chapters:

> Introduction
> Operating Systems
> Smartphone Market
> Applications and Content Market
> Smartphone Value Chain
> Summary and Conclusions
> Smartphone Vendors
> Appendices

While worldwide handset shipments have shrunk during the turbulent economic slowdown of 2008-2009, smartphone shipments have seen moderate growth, driven primarily by demand in the developed markets of North America and Europe. With worldwide smartphone shipments expected to total 159 million in 2009, smartphones will account for 13.8 percent of 2009 worldwide handset shipments, and grow to measure nearly 25 percent by end-2014, when smartphone shipments hit almost 371 million. Significantly, worldwide smartphone shipments during 2009-2014 are expected to grow at an impressive Compound Annual Growth Rate (CAGR) of 18.5 percent, over triple the CAGR of handset shipments.

Further reasons to buy this research:

> New and essential forecasts and market data
> Learn how local vendors fight off global heavyweights
> Compare the pre and post iPhone eras
> Uncover the vendors to watch and fear
> Appreciate the vital role of App Stores
> Assess vendor market shares and shipment forecasts
> Benefit from worldwide and regional level analysis
> Identify new ancillary revenue streams
> Improve familiarity with operating systems

Worldwide market analysis and competitor positioning in the high-end handset market in 2009 and beyond

List of Figures and List of Tables
Report includes over 70 Figures and Tables. This vast array of data includes:

• Worldwide Handset Shipments
• Worldwide Handset Shipments – Regional Contribution
• Worldwide Handset Revenues
• Market Share of Handset Vendors – Worldwide
• Worldwide Smartphone Shipments
• Smartphone Shipments Growth and Smartphone Share Growth – Worldwide
• Growth in BlackBerry and iPhone Users
• Smartphone Shipments as a Percentage of Handset Shipments – Worldwide
• Worldwide Smartphone Shipments – Regional Contribution
• Smartphone Value Chain
• Smartphone shipments by major vendor
• Market Share for Smartphone Vendors
• Regional Break-out of Smartphone Shipments by vendor – HTC, Nokia, RIM, and Apple
• SWOT Analysis – Nokia, RIM, Apple, HTC, Motorola, Sony Ericsson and Palm
• HTC’s Evolution from ODM to OEM
• Market Share for OS-enabled Smartphone Shipments
• Regional Break-out of Smartphone Shipments by OS – Symbian, BlackBerry OS, Apple iPhone OS and Microsoft OS
• Smartphone shipments and smartphone market share by OS – BlackBerry OS, Apple iPhone OS, Symbian OS, Microsoft OS and Android OS
• Apple’s App Store Growth
• Distribution of Apple’s App Store Apps by Category
• Nokia Ovi Store’s App Store Apps by Category
• Break-out of Apps and Content – Paid vs. Free-of-charge
• Android OS-based smartphone releases in 2009
• App Downloads for Major App Stores
• Positioning of Smartphone Vendors and Operating System Providers

Top of Page

Table of Contents

Contents
Introduction 8
Handset Market Summary 8
Handset Shipments  8
Handset Revenues.. 10
Handset Market Evolution and Emergence of Smartphones  11
Restructuring of the Mobile Handset Market  12
Regions of Strength. 16
Nokia .. 16
RIM . 17
Apple .. 17
HTC. 17
Emergence of the Smartphone 14
Impact of Recession 15
The Curious Case of Asia Pacific .. 15
Comparison of BlackBerry and iPhone Growth .. 18
Smartphone Market.21
Smartphone Value Chain.25
Key Players in the Value Chain .. 27
Smartphone Vendors.29
Market Share of Smartphone Vendors  29
Regional Market Share of Smartphone Vendors  30
Nokia .. 32
Research In Motion . 38
Apple .. 47
HTC Corporation .. 53
Motorola  59
Sony Ericsson  63
Palm 67
Operating Systems .72
Market Share of Operating System Providers . 72
Regional Market Share of Operating System Providers . 73
Symbian OS  75
BlackBerry OS 78
Apple iPhone OS.. 81
Microsoft OS 84
Android OS.. 87
Applications and Content Market..91
Apple’s App Store. 91
BlackBerry’s App World.. 93
Nokia’s Ovi Store.. 94
Android’s App Market .. 95
Symbian’s App Store.. 95
Positioning of Applications Stores . 95
Summary and Conclusions98
Positioning of Smartphone Vendors . 98
Positioning of Operating System Providers .. 99
Appendices..105
Glossary . 106
Portio Research Classifications 117
Companies Mentioned in this Report  118
About the Authors.. 119
Also available from Portio Research Limited. 120

List of Figures
Figure 1: Handset Shipments – Worldwide (In Million, 2007 – 2014F)  8
Figure 2: Worldwide Handset Shipments — Regional Contribution (In Percent, 2009F)  9
Figure 3: Worldwide Handset Shipments — Regional Contribution (In Percent, 2014F) . 10
Figure 4: Handset Revenues – Worldwide (In USD Billion, 2007 – 2014F)  11
Figure 5: Market Share of Handset Vendors – Worldwide (In Percent, 2006 – 2009F)  13
Figure 6: Market Share of Handset Vendors – Worldwide (In Percent, 2006 – 2009F)  13
Figure 7: Smartphone Shipments as a Percentage of Total Handset Shipments – Worldwide ( In Percent, 2006 – 2009F) 14
Figure 8: Smartphone Shipments Growth and Smartphone Share Growth as a Percentage – Worldwide (In Percent, 2006 – 2009F). 15
Figure 9: Contribution to Total Handset Shipments and Smartphone Shipments – Asia Pacific (In Percent , 2006 – 2009F).. 16
Figure 10: Worldwide Subscriber Growth – BlackBerry vs. iPhone (In Millions) . 18
Figure 11: Smartphone Shipments as a Percentage of Handset Shipments – Worldwide (In Million, 2007 – 2014F).. 21
Figure 12: Smartphone Shipments – Worldwide (In Million, 2007 – 2014F) . 22
Figure 13: Worldwide Smartphone Shipments — Regional Contribution (In Percent, 2009F). 23
Figure 14: Worldwide Smartphone Shipments — Regional Contribution (In Percent, 2014F). 23
Figure 15: Smartphone Value Chain. 25
Figure 16: Market Share of Smartphone Vendors – Worldwide (In Percent, 2009F)  29
Figure 17: Market Share of Smartphone Vendors – Worldwide (In Percent, 2014F)  29
Figure 18: Smartphone Market Share — North America (In Percent, Q2 2009) . 30
Figure 19: Smartphone Market Share — Asia Pacific (In Percent, Q2 2009) .. 30
Figure 20: Smartphone Market Share — Europe (In Percent, Q2 2009)  31
Figure 21: Smartphone Market Share — Rest of World (In Percent, Q2 2009) .. 31
Figure 22: Revenue by Business Segments — Nokia (In USD Billion, 2007, 2008 & 9M 2009). 33
Figure 23: Regional Break-out of Smartphone Shipments — Nokia (In Percent, Q2 2009).. 34
Figure 24: Nokia’s Business development during 2008 – September 2009.. 35
Figure 25: SWOT Analysis – Nokia .. 36
Figure 26: Revenue by Business Segments — RIM (In USD Billion, FY 2008 – H1FY 2010), .. 39
Figure 27: Growth in BlackBerry User-Base . 42
Figure 28: Regional Break-out of Smartphone Shipments — RIM (In Percent, Q2 2009) . 43
Figure 29: RIM’s Business Development during 2006 – October 2009 .. 44
Figure 30: SWOT Analysis – RIM.. 45
Figure 31: Revenue by Business Segments — Apple (In USD Billion, FY 2007 – 9MFY 2009). 48
Figure 32: iPhone Shipments – Worldwide (In Million, Q2 2007 – Q3 2009)  49
Figure 33: Growth in iPhone Users (In Million, Q2 2007 – Q3 2009)  49
Figure 34: Regional Break-out of Smartphone Shipments — Apple (In Percent, Q2 2009).. 50
Figure 35: SWOT Analysis – Apple .. 51
Figure 36: Revenue — HTC (In USD Billion, 2007 – 9M 2009) .. 54
Figure 37: Regional Break-out of Smartphone Shipments — HTC (In Percent, Q2 2009)  55
Figure 38: HTC’s Evolution from ODM to OEM .. 56
Figure 39: SWOT Analysis – HTC. 57
Figure 40: Revenue by Business Segments — Motorola (In USD Billion, 2007 – 9M 2009)  60
Figure 41: SWOT Analysis – Motorola. 61
Figure 42: Revenue — Sony Ericsson (In USD Billion, 2007 – 9M 2009).. 64
Figure 43: SWOT Analysis – Sony Ericsson. 65
Figure 44: Revenue — Palm (In USD Billion, FY 2008 – Q1FY 2010)  68
Figure 45: SWOT Analysis – Palm  69
Figure 46: Market Share for OS-enabled Smartphone Shipments – Worldwide (In Percent, 2009F)  72
Figure 47: Market Share for OS-enabled Smartphone Shipments – Worldwide (In Percent, 2014F)  72
Figure 48: Market Share for OS-enabled Smartphone Shipments — North America (In Percent, Q2 2009) . 73
Figure 49: Market Share for OS-enabled Smartphone Shipments — Asia Pacific (In Percent, Q2 2009) . 73
Figure 50: Market Share for OS-enabled Smartphone Shipments — Europe (In Percent, Q2 2009)  74
Figure 51: Market Share for OS-enabled Smartphone Shipments — Rest of World (In Percent, Q2 2009) . 74
Figure 52: Regional Break-out of Symbian-enabled Smartphone Shipments (In Percent, Q2 2009)  76
Figure 53: Regional Break-out of BlackBerry OS-enabled Smartphone Shipments (In Percent, Q2 2009) . 79
Figure 54: Regional Break-out of Apple iPhone OS-enabled Smartphone Shipments (In Percent, Q2 2009) . 82
Figure 55: Regional Break-out of Microsoft OS-enabled Smartphone Shipments (In Percent, Q2 2009) . 85
Figure 56: Apple’s App Store Growth (July 2008 – September 2009) . 92
Figure 57: Break-out of Apple’s App Store Applications by Category (In Percent, October 2009). 93
Figure 58: Break-out of Nokia’s Ovi Store Applications by Category (In Percent, End-September 2009) . 94
Figure 59: Break-out of Available Applications and Content — Paid vs. Free-of-charge (In Percent, End-September 2009) .. 96
Figure 60: Positioning of Smartphone Vendors .. 98
Figure 61: Positioning of Operating System Providers  99

List of Tables
Table 1: Handset Shipments — Worldwide (In Million, 2007 – 2014F)  9
Table 2: Market Share of Handset Vendors — Worldwide (In Percent, 2006 – 2009F) .. 14
Table 3: Regional Break-out of Smartphone Shipments — Nokia (In Percent, Q2 2009)  16
Table 4: Regional Break-out of Smartphone Shipments — RIM (In Percent, Q2 2009) 17
Table 5: Regional Break-out of Smartphone Shipments — Apple (In Percent, Q2 2009)  17
Table 6: Regional Break-out of Smartphone Shipments — HTC (In Percent, Q2 2009) .. 17
Table 7: Smartphone Shipments — RIM & Apple (In Million, 2005 – 2009F). 18
Table 8: Geographical Presence — RIM & Apple (November 2009) . 19
Table 9: Smartphone Shipments — Worldwide (In Million, 2007 – 2014F) . 22
Table 10: Smartphone shipments and smartphone market share — Nokia (2007 – 2014F). 33
Table 11: Smartphone shipments and smartphone market share — RIM (2007 – 2014F)  39
Table 12: BlackBerry Subscriber Base Growth (FY 2001 – FY 2005).. 40
Table 13: BlackBerry Subscriber Base Growth (FY 2006 – Q2FY 2009)  41
Table 14: Smartphone shipments and smartphone market share — Apple (2007 – 2014F). 48
Table 15: Smartphone shipments and smartphone market share — HTC (2007 – 2014F) 54
Table 16: Smartphone shipments and smartphone market share — Motorola (2007 – 2014F) .. 60
Table 17: Smartphone shipments and smartphone market share — Sony Ericsson (2007 – 2014F)64
Table 18: Smartphone shipments and smartphone market share — Palm (2007 – 2014F).. 68
Table 19: Smartphone shipments and smartphone market share — Symbian OS (2007 – 2014F).. 75
Table 20: Smartphone shipments and smartphone market share – BlackBerry OS (2007 – 2014F) 78
Table 21: Smartphone shipments and smartphone market share — Apple iPhone OS (2007 – 2014F)  81
Table 22: Smartphone shipments and smartphone market share — Microsoft OS (2007 – 2014F) . 84
Table 23: Smartphone shipments and smartphone market share — Android OS (2007 – 2014F)  87
Table 24: Android OS-based smartphone releases in 2009 (As of October 2009). 88
Table 25: Application Downloads for Major Application Stores (As of November 2009) . 95
Table 26: Comparison of Smartphone Vendors based on Selected Parameters . 102

Companies Mentioned in this Report:

Accenture www.accenture.com
Android www.android.com
Apple www.apple.com
China Mobile Limited www.chinamobileltd.com
China Unicom www.chinaunicom.com.hk
Fujitsu www.fujitsu.com
HTC www.htc.com
Microsoft www.microsoft.com
Motorola www.motorola.com
NEC www.nec.com
Nokia www.nokia.com
O2 www.o2.com
Palm www.palm.com
RIM www.rim.com
Samsung www.samsung.com
Sharp www.sharp-world.com
SoftBank mb.softbank.jp/en
Sony Ericsson www.sonyericsson.com
Sprint www.sprint.com
Symbian www.symbian.com
T-Mobile www.t-mobile.com
Verizon Wireless www.verizonwireless.com
Vodafone www.vodafone.com

For full details, please email keithw@cmsinfo.com

Top of Page

Buy now!

PDF 1-5 user

 GBP 995.00   

PDF Site License

 GBP 1795.00   

PDF Corporate Licence

 GBP 2495.00   

Your personal guarantee

Top of Page