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Table of Contents

Market Study
Published: December 2009
Pages: 120
Tables: 70
From: GBP 995.00  Buy Now!
Research from: Portio Research
Sector: Handsets & Devices

• Fully understand the rapidly-developing smartphone market
• Vendors, Operating Systems, App stores, Forecasts and Market Shares
• Covers Apple, RIM, Nokia, HTC, Motorola, Sony Ericsson, Palm, NEC,

Samsung, Sharp, Symbian, Microsoft, Android and much more

Worldwide market analysis and competitor positioning in the high-end handset market in 2009 and beyond.

This timely new report examines the changing scenario of the Mobile Handset industry and the exciting emergence of the Smartphone segment.

Key areas addressed in this detailed must-have study include the evolution of the mobile andset industry, discussing important aspects such as its changing dynamics induced by the growth of smartphone sales and the impact of recession.

We also look at the value chain related to products and services pertaining to the Smartphone market, and we study key developments in the Smartphone market, highlighting the evolving market scenario and repositioning of smartphone vendors with the market entry of potential challengers for Nokia and RIM, such as Apple, HTC and more.

The report includes for you an overview of the major Smartphone Operating Systems and the applications market, looking at App Stores and other factors affecting the overall development of the growing high-end handset market.

Key features of this exciting new market study:

> Analyze the major players and how the battlegrounds are playing out
> Examine the positioning of Operating Systems and App Stores
> Explore opportunities in this growing segment
> Study vendor profiles, learn more about the key players
> Plan using handset and smartphone forecasts to 2014
> Compare iPhone and BlackBerry growth
> Gain insight into the associated benefits of smartphone development
> Read about regional variations, understand key markets for certain vendors

Building on the scope of our popular “iPhone vs. BlackBerry report”, this new market study looks at the entire smartphone ecosystem in eight fact-filled chapters:

> Introduction
> Operating Systems
> Smartphone Market
> Applications and Content Market
> Smartphone Value Chain
> Summary and Conclusions
> Smartphone Vendors
> Appendices

While worldwide handset shipments have shrunk during the turbulent economic slowdown of 2008-2009, smartphone shipments have seen moderate growth, driven primarily by demand in the developed markets of North America and Europe. With worldwide smartphone shipments expected to total 159 million in 2009, smartphones will account for 13.8 percent of 2009 worldwide handset shipments, and grow to measure nearly 25 percent by end-2014, when smartphone shipments hit almost 371 million. Significantly, worldwide smartphone shipments during 2009-2014 are expected to grow at an impressive Compound Annual Growth Rate (CAGR) of 18.5 percent, over triple the CAGR of handset shipments.

Further reasons to buy this research:

> New and essential forecasts and market data
> Learn how local vendors fight off global heavyweights
> Compare the pre and post iPhone eras
> Uncover the vendors to watch and fear
> Appreciate the vital role of App Stores
> Assess vendor market shares and shipment forecasts
> Benefit from worldwide and regional level analysis
> Identify new ancillary revenue streams
> Improve familiarity with operating systems

Worldwide market analysis and competitor positioning in the high-end handset market in 2009 and beyond

List of Figures and List of Tables
Report includes over 70 Figures and Tables. This vast array of data includes:

• Worldwide Handset Shipments
• Worldwide Handset Shipments – Regional Contribution
• Worldwide Handset Revenues
• Market Share of Handset Vendors – Worldwide
• Worldwide Smartphone Shipments
• Smartphone Shipments Growth and Smartphone Share Growth – Worldwide
• Growth in BlackBerry and iPhone Users
• Smartphone Shipments as a Percentage of Handset Shipments – Worldwide
• Worldwide Smartphone Shipments – Regional Contribution
• Smartphone Value Chain
• Smartphone shipments by major vendor
• Market Share for Smartphone Vendors
• Regional Break-out of Smartphone Shipments by vendor – HTC, Nokia, RIM, and Apple
• SWOT Analysis – Nokia, RIM, Apple, HTC, Motorola, Sony Ericsson and Palm
• HTC’s Evolution from ODM to OEM
• Market Share for OS-enabled Smartphone Shipments
• Regional Break-out of Smartphone Shipments by OS – Symbian, BlackBerry OS, Apple iPhone OS and Microsoft OS
• Smartphone shipments and smartphone market share by OS – BlackBerry OS, Apple iPhone OS, Symbian OS, Microsoft OS and Android OS
• Apple’s App Store Growth
• Distribution of Apple’s App Store Apps by Category
• Nokia Ovi Store’s App Store Apps by Category
• Break-out of Apps and Content – Paid vs. Free-of-charge
• Android OS-based smartphone releases in 2009
• App Downloads for Major App Stores
• Positioning of Smartphone Vendors and Operating System Providers

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