Home > Market Research > Mobile Content & Apps > Personal Navigation Devices – 3rd Edition
Where is the PND market headed? Get up to date with the latest product and technology innovations from the navigation industry in Europe, North America and Rest of World with this report in the LBS Research Series. Find out what the industry leaders are doing and anticipate their strategies for the future. Worldwide shipments of PNDs are forecasted to peak at around 50 million devices annually in 2011–2012.
Personal Navigation Devices is the third consecutive report from Berg Insight analysing the latest developments on the PND turn-by-turn navigation market, now with global coverage for the first time.
This report in the LBS Research Series from Berg Insight provides you with 125 pages of unique business intelligence, including 5-year industry forecasts and expert commentary on which to base your business decisions.
This report will allow you to:
> Understand the dynamics of the navigation market in Europe, North America and ROW.
> Learn about the latest trends in navigation hardware, software and value-added content.
> Identify new business opportunities in live services and real-time traffic information.
> Realize the true commercial potential of car-based online navigation solutions.
Anticipate future drivers for increasing penetration and replacement sales.
Benefit from expert market analysis including detailed regional forecasts
What are the real business opportunities for LBS on the European market? Berg Insight’s LBS Research Series is a unique series of market reports published on a quarterly basis. Each title offers detailed analysis of the most interesting LBS topics such as handset-based satellite positioning technology, mobile personal navigation services and location-enabled content services. Once per year we also publish a summary of our research with detailed forecasts for the European mobile LBS market.
Will connectivity and innovative online services become the new goldmine for PND vendors?
There are now more than 150 million turn-by-turn navigation systems worldwide, including about 35 million factory installed and aftermarket in-dash navigation systems, over 90 million Personal Navigation Devices (PNDs) and an estimated 28 million navigation-enabled mobile handsets with GPS. Historically, Europe used to be the main market for PNDs, but North America has now almost caught up.
Shipments grew to about 17.5 and 17 million units respectively in 2008 on these markets. In the rest of the world, shipments more than doubled year-on-year to 5.5 million units in 2008.
The PND as a device category is facing increased competition due to the adoption of handset-based navigation services and greater availability of in-dash navigation systems. Berg Insight forecasts that PND shipments in both Europe and North America will peak around 2011 at roughly 20 million units per annum in each market respectively and decline to about 16 million units in 2015. New markets in other parts of the world will partly compensate for the decline in Europe and North America. However, handset-based navigation services are likely to become especially competitive in markets where relatively few users can afford multiple devices. Worldwide shipments of PNDs are forecasted to peak at around 50 million devices annually in 2011–2012 and gradually decline to 43 million units in 2015.
Nevertheless, multiple navigation solutions and device types are likely to co-exist also in the future. PNDs and in-car navigation systems often provide a better user experience than many handset-based navigation services. Moreover, handset navigation services are also well suited as a complement to other solutions, especially for use outside the car. Pedestrian navigation features gradually being introduced include improved map data and multimodal navigation, which will enable users to plan routes taking into account all available modes of transportation, including trains, busses and trams.
PND vendors are increasingly focusing on new innovative online services. Connected PNDs that make use of wireless connectivity to access dynamic content can improve the value of navigation devices in everyday situations. Features such as local search, traffic flow information and speed camera locations can be useful in both familiar environments as well as on trips to new places. Major vendors such as TomTom, Garmin and NAVIGON have recently announced eight new PND models with integrated wireless connectivity.
TomTom is today the leading vendor of connected PNDs and has even introduced connectivity in mid-end devices with prices starting as low as € 200 in some markets. The new offerings from vendors often comprise device and service bundles to maintain transparent pricing. New valuable services and features will also become more important going forward as a means to drive sales of replacement devices to the growing base of existing PND users. Berg Insight forecasts that as many as 88 percent of all PNDs shipped worldwide in 2015 will have cellular connectivity.
The initial tremendous success of the PND as a consumer product attracted numerous actors from multiple industries. There were more than 100 brands of PNDs in Europe and North America alone at the end of 2008. However, following the increased competition, many players have decided to exit the PND market. Meanwhile, MiTAC has instead expanded its market presence through the acquisitions of Navman and Magellan. The other major vendors Garmin and Tom-Tom increasingly focus on related products and services, including in-dash navigation systems and handset navigation solutions. Going forward, the PND industry is likely to see further consolidation and additional exits as fewer vendors are able to maintain sufficient margins.
> What are the latest trends on the PND markets worldwide?
> Who are the main challengers to Garmin’s and TomTom’s market dominance?
> How should the industry adapt to an increasing share of replacement sales?
> What will be the winning formula for connected PNDs and associated services?
> Which navigation related value-added services appeal to consumers?
> How can the latest advances in traffic information technology become a part of the navigation experience?
> How will the conventional PND stand up to the competition from in-dash and handset systems?
> What are the forecasts per region of connected PND shipments and hardware and service revenues?
Top of Page
Table of Contents
1 Personal navigation solutions
1.1 Vehicle fleets and navigation system penetration
1.1.1 The European passenger car market
1.1.2 The North American passenger car and light truck market
1.2 Overview of personal navigation systems and services
1.2.1 Factory installed in-dash navigation and telematics solutions
1.2.2 Aftermarket in-dash navigation and telematics systems
1.2.3 Personal Navigation Devices
1.2.4 Smartphones and mobile phones
1.2.5 PMPs, MIDs and netbooks
1.3 PND categories and segments
1.3.1 Standalone car navigation PNDs
1.3.2 Connected PNDs
1.3.3 Multimode and rugged PNDs
1.3.4 Embedded PNDs
1.4 The PND value-chain
1.4.1 PND vendors
1.4.2 GPS and wireless chipset developers
1.4.3 Navigation software developers
1.4.4 Mobile operators and telematics service providers
1.4.5 Digital map data and image providers
1.4.6 Content publishers and dynamic information providers
2 Map data and content providers
2.1 Digital map data and content suppliers
2.1.1 NAVTEQ
2.1.2 Tele Atlas
2.1.3 AND
2.1.4 Blom
2.1.5 CE Info Systems
2.1.6 ZENRIN
2.2 Travel guide, POI data and weather information providers
2.2.1 CustomWeather
2.2.2 Foreca
2.2.3 Fodor’s
2.2.4 Langenscheidt
2.2.5 Mairdumont
2.2.6 MSN Direct
2.2.7 NavX
2.2.8 RoadPilot
2.2.9 ViaMichelin
2.2.10 Wcities
2.3 Directory publishers
2.3.1 Eniro
2.3.2 European Directories
2.3.3 PagesJaunes
2.3.4 Yell Group
2.4 Traffic information providers
2.4.1 AirSage
2.4.2 Clear Channel Radio’s Total Traffic Network
2.4.3 INRIX
2.4.4 ITIS Holdings
2.4.5 Mediamobile
2.4.6 SmartRoute Systems
2.4.7 TrafficCast
2.4.8 Trafficmaster
3 PND vendor profiles
3.1 Garmin
3.1.1 Nüvi and zümo PNDs
3.1.2 The Garmin nüvi 1690 connected PND
3.1.3 Nüviphones and mobile services
3.2 TomTom
3.2.1 Company acquisitions
3.2.2 The High Definition Traffic service
3.2.3 PLUS and LIVE services
3.2.4 TomTom PNDs
3.2.5 Connected PNDs and services
3.3 MiTAC International
3.3.1 Company acquisitions
3.3.2 Mio Technology PNDs
3.3.3 Mio Technology connected PNDs
3.3.4 Navman PNDs
3.3.5 Magellan PNDs
3.4 NAVIGON
3.4.1 NAVIGON PNDs
3.4.2 Connected PNDs and services
3.5 Second-tier PND vendors
3.5.1 Becker: Withdrawing from North America to focus on Europe
3.5.2 Blaupunkt: Expanding the range of safety features
3.5.3 Falk Navigation: PNDs with integrated Mairdumont travel guides
3.5.4 Maction Technologies: Complementing in-house software with PNDs
3.5.5 MapmyIndia: Leading mapping and navigation provider in India
3.5.6 MEDION: Recently launched connected PND in Germany
3.5.7 Nextar: Expanding from North America to Latin America
3.5.8 Nokia: Complementing handsets with mobile computing products
3.5.9 Panasonic: Focusing on aftermarket navigation solutions
3.5.10 Sanyo: Increasing cooperation with TomTom for overseas in-dash solutions
3.5.11 Shinco: Leading Chinese PND vendor
3.5.12 Sony: Focusing on Japan after exiting the European and American markets
3.5.13 TeleNav: The world’s leading handset navigation company files for IPO
3.5.14 Thinkware Systems: Leading vendor of navigation devices in South Korea
3.5.15 Yukyung Technologies: Expanding from navigation-enabled PMPs to MIDs
4 Software developer profiles
4.1 Navigation software developers
4.1.1 CosmicNavigation
4.1.2 deCarta
4.1.3 Elektrobit
4.1.4 Horizon Navigation
4.1.5 Intrinsyc Software
4.1.6 Microsoft
4.1.7 NavNGo
4.1.8 NDrive
4.2 Text-to-speech and automatic speech recognition software
4.2.1 Loquendo
4.2.2 Nuance Communications
4.2.3 SVOX
4.2.4 VoiceBox Technologies
5 PND hardware and enabling technologies
5.1 Satellite positioning technology
5.1.1 Assisted GPS
5.1.2 Synthetic assistance
5.1.3 Hybrid positioning technologies
5.2 PND software components and digital maps
5.2.1 PND operating systems
5.2.2 PND navigation applications and features
5.2.3 Digital map data
5.3 PND hardware and software trends
5.3.1 GPS receivers
5.3.2 PND component cost trends
5.3.3 Cellular connectivity integration
5.3.4 Wireless connectivity
5.4 Traffic information systems
5.4.1 Traffic information infrastructure
5.4.2 RDS-TMC
5.4.3 The TPEG standard
5.4.4 The VICS traffic information system
6 Connected services
6.1 PND vendor service offerings
6.1.1 Garmin nüLink! services
6.1.2 TomTom LIVE services
6.1.3 NAVIGON Live Services
6.1.4 Best Buy PNDs based on deCarta’s connected services
6.1.5 Intrinsyc Software provides complete services for Goodkap! PNDs
6.2 Telematics service providers
6.2.1 Airbiquity
6.2.2 ATX Group
6.3 M2M operators
6.3.1 Jasper Wireless
6.3.2 KORE Telematics
6.3.3 Numerex
6.3.4 Telenor Connexion
6.3.5 Wyless
7 Market trends and forecasts
7.1 Navigation industry trends
7.1.1 Handset-based navigation solutions
7.1.2 In-dash navigation systems
7.1.3 Personal navigation devices and services
7.2 Worldwide PND shipments
7.2.1 Shipments by geographical region
7.3 Vendor market shares
7.4 The European PND market
7.4.1 PND unit shipments forecast
7.4.2 PND hardware and service revenue forecast
7.5 The North American PND market
7.5.1 PND unit shipments forecast
7.5.2 PND hardware and service revenue forecast
7.6 The Rest of World PND market
7.6.1 PND unit shipments forecast
7.6.2 PND hardware and service revenue forecast
Glossary
For full details, please email keithw@cmsinfo.com
Top of Page
Buy now!
Top of Page
Home | About | Hot Telecoms Reports | Market Research by Sector | Research by Recency
Telecoms Research Firms | faq | Privacy | Terms
Site Contents | Telecom Suppliers Directory | Telecom Conferences and Events Directory
The Mobile Phone Market | African Fixed & Mobile Telecom Operators List
|
