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Mobile Web Applications Development: widget ecosystems, runtime, distribution and monetization

Informa Telecom's Mobile Web Applications Development: widget ecosystems, runtime, distribution and monetization

Table of Contents

Market Study
Published: October 2009
Pages: 288
Tables: 106
From: GBP 2495.00  Buy Now!
Research from: Informa Telecoms and Media
Sector: Mobile Content & Apps

Download your extract from Mobile Web Applications Development: widget ecosystems, runtime, distribution and monetization here.

This report looks at the role mobile widgets will play in providing rich mobile internet experience and help operators and vendors create new service opportunities, increase customer loyalty, and extend the value of their brand to new market segments. Also includes a uniquely comprehensive and detailed analysis at the revenue opportunities and key trends in widget ecosystems, enabling technologies and the challenges facing operators and OEMs in implementing them.

This report provides a detailed evaluation of different business approaches and technologies for building mobile widget ecosystem. It analyses strategies of key solution providers including partnerships with both operators and OEMS, business models, and how they are differentiating themselves from competition.

This report will give you:
  • Unique insight into enabling technologies of mobile widget ecosystems
  • Detailed and independent coverage of global strategies of mobile operators and device vendors
  • Extensive study and strategic analysis of the development of web runtime based applications versus native applications, and their respective role in developing the long tail of consumer market and previously unreachable market segments.
  • In-depth analysis and expert future outlook

Section 1:
This ecosystem comes with its own development environment, distribution and monetisation channel, and runtime framework to enable enhanced user experience and easy creation of value added services.



Section 2:
Provides a detailed evaluation of different business approaches and technologies for building mobile widget ecosystem. It analyses strategies ofkey solution providers including partnerships with both operators and OEMS, business models, and how they are differentiating themselves from competition.

Key topics:
  • Market opportunities for mobile widget ecosystems
  • Evolution of the mobile browser technology towards web-runtime environment
  • Opportunities and challenges of different approaches for mobile web runtime and mobile widget ecosystems.
  • Operators and OEMs’ strategies in adopting different technologies
  • Evaluating the role of developer community and open source movement
  • Fragmentation issues and the role of different standard bodies and industry forums.
  • New revenue opportunities from services enabled by widget ecosystems
  • Understanding the technical implications of implementing widget ecosystems and how this will affect their current and future business.
  • Operators can make fully informed decisions about different web runtime technologies and how they can help in building long tail of consumer applications.
  • Software solution providers will be able to understand operator, OEM and ODM requirements and how to form their product roadmaps to address the needs of their customers
Key questions answered in this report:
  • What is the state of the market and what does mobile internet mean to operators and OEMs?
  • What are the key enabling technologies for building widget ecosystems? And who are the leading solution providers?
  • What are the different approaches and business models for deploying and monetising such solutions?
  • What are the advantages and disadvantages of using open web-oriented versus closed proprietary mobile runtime platforms?
  • What role web technologies will play in bringing innovation to the mobile service ecosystem?
  • What are the primary reasons for mobile operators and OEMs in deploying widget ecosystems and what are the challenges?
  • Have certain operators chosen to develop services themselves (or through software solution suppliers) instead of partnering with key OEMs and over-the-top service providers?
  • Will App Stores help operators to migrate to more web oriented services?
  • What role web application developer community will play in bringing innovation to the mobile service ecosystem?

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